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Motive empowers teams running physical operations with a unified platform for safety, operations, and finance management. The company serves nearly 100,000 customers across transportation, logistics, construction, energy, field service, manufacturing, agriculture, food & beverage, retail, and public sector.
As Senior Product Marketing Manager, you will own go-to-market strategy and product-led growth (PLG) motions for Motive's product suite. You'll develop and execute comprehensive GTM plans aligned with revenue targets, drive marketing efforts for new product launches and feature releases, and define positioning and messaging that differentiates Motive's AI-powered capabilities in a competitive landscape.
Key responsibilities include: developing go-to-market strategies for product offerings; leading PLG initiatives to support adoption and growth; creating positioning, messaging, and value propositions for key audiences; leveraging data and customer insights to refine strategy; developing sales enablement materials and training; collaborating with demand generation, lifecycle, and content marketing teams on campaigns; building deep understanding of industry trends and buyer personas; identifying differentiation and expansion opportunities; serving as voice of the customer to influence product roadmap decisions; and working with channel and partnership teams on co-marketing initiatives.
You'll work cross-functionally with product management, demand generation, communications, enablement, and other teams. The role requires strategic thinking, attention to detail, data-driven decision-making, and excellent communication skills. You should be comfortable translating complex technical features into clear customer benefits and managing multiple priorities in a fast-moving environment.
