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Salary: USD 113,120 - 166,400 / annual
Modern Health is a mental health benefits platform for employers offering one-on-one, group, and self-serve digital resources for emotional, professional, social, financial, and physical well-being. The company is backed by Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures, and raised over $170 million in less than two years as the fastest female-founded company to reach Unicorn status.
The Senior Product Marketing Manager will play a critical role in shaping how Modern Health positions and brings products and services to market. This is a high-ownership individual contributor role with meaningful visibility across the company and with leadership.
Key responsibilities include:
• Shape messaging and positioning using customer, market, and competitive insight to develop clear, audience-specific narratives and practical messaging for use across the buyer and member journey.
• Lead go-to-market strategy and execution for product launches, feature enhancements, and positioning updates—aligning teams on readiness, milestones, communications, enablement, assets, and success measures.
• Bring product stories to market through integrated campaigns in partnership with Demand Generation, Brand, Content, Events, and Client Marketing, with clear audience, message, channel plan, and desired action.
• Equip Sales and customer-facing teams with sales enablement and competitive tools including pitch content, talk tracks, battlecards, objection handling, and RFP support.
• Serve as a visible strategic partner across Product, Sales, Client Management, Partnerships, Clinical, Marketing, and leadership to bring customer and field insight into decisions and keep high-impact work moving.
Success in the first six months means priority audiences have clearer, more consistent messaging; product rollouts ship on time with aligned stakeholders and field-ready communications; at least one integrated campaign is in market with strong narrative and clear contribution measures; Sales and partners use refreshed messaging and enablement materials; and you're established as a trusted strategic partner.
Modern Health is a fully remote, hyper-growth company with a culture centered on high empathy and high accountability. The company has won awards including Fast Company's World's Most Innovative Companies (2023) and the 2023 Well-Being Trailblazer Award. US-based team members outside Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time daily.
Requirements:
• Progressive product marketing experience with increasing scope and ownership in mental health, healthcare, or employee benefits.
• Expert-level hands-on capability across core PMM work: positioning, messaging, exceptional writing, go-to-market execution, campaigns, and sales enablement.
• Ability to make complex products and ideas clear and compelling, moving from strategy and brief to asset details, plans, and follow-through.
• Organized, thoughtful operator who can lead cross-team work, influence without authority, balance multiple priorities, and use judgment to keep important work moving.
• AI-savvy with thoughtful use of AI tools to accelerate research, sharpen messaging, and improve marketing workflows while applying sound judgment to validate outputs.
• Must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (no immigration sponsorship available).
• Bachelor's degree or equivalent practical experience preferred.
