SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
inDrive is seeking a Senior Product Marketing Manager to own the strategy, execution, and continuous optimization of customer lifecycle and product engagement initiatives.
Key Responsibilities:
Campaign Preparation and Execution: Independently create, schedule, and execute multi-channel marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments. Optimize campaigns for delivery across time zones, devices, and customer preferences while ensuring compliance with GDPR and regional legal standards.
Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria including behavior, demographics, order and ride history, and engagement levels. Maintain dynamic customer segments that update automatically as data changes.
Trigger Campaign Configuration: Build and manage multi-step automated workflows for re-engagement, loyalty program adoption, and upselling campaigns with minimal supervision. Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.
Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements including design, timing, and messaging. Use insights from testing to implement data-driven improvements and perform regular performance reviews to refine optimization strategies.
Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI. Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.
Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns. Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.
Requirements:
- CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (Bloomreach, Salesforce Marketing Cloud, HubSpot). Build at least three advanced automations quarterly with multi-step workflows and branching logic. Complete at least two intermediate certification courses for Bloomreach or demonstrate equivalent expertise.
- Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU. Work with datasets using Excel or Google Sheets with advanced functions (INDEX/MATCH, QUERY). Present campaign insights to stakeholders in three formal presentations with actionable recommendations.
- Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies including personalization, retargeting, and customer journey mapping. Assist in strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications.
- Advanced Data Handling: Segment audiences dynamically based on real-time data using at least three different criteria simultaneously. Ensure data compliance by implementing processes aligned with GDPR/CCPA requirements.
- English Proficiency: Write comprehensive campaign briefs and reports in English with accuracy and clarity. Lead or co-lead three cross-functional meetings in English, presenting updates or insights confidently.
- Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing. Implement changes based on test results, achieving measurable improvements in key KPIs.
- Communication Deliverability: Monitor and resolve deliverability issues for campaigns using tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.
