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GovWell is an AI-powered operating system transforming how local governments and municipalities serve communities. Founded in 2023, the company has raised $35M in funding and powers 5,000+ mission-critical processes for agencies across 35+ states, helping streamline public services and reduce internal processing time by up to 95%.
As Senior Product Marketing Manager, you will own how GovWell positions, messages, and brings its products to market. You'll sit at the intersection of Product, Engineering, and Marketing, working closely with product managers, engineers, and the Head of Marketing to translate technical capabilities into compelling positioning and go-to-market strategies that resonate with government buyers.
Key responsibilities include:
- Developing and owning product positioning and messaging across GovWell's product suite, creating clear value propositions and messaging frameworks that cascade into all marketing collateral
- Partnering with Product and Engineering to launch new products and features, building repeatable go-to-market plans including messaging, launch tiering, channel coordination, and customer communications
- Creating sales enablement materials including battle cards, competitive one-pagers, and decks to help Sales and Business Development teams win deals
- Leading customer and competitive research, including win/loss analysis and market intelligence, feeding insights back into positioning and product strategy
- Partnering with Marketing to drive product-led content including use cases, customer stories, and thought leadership that reinforce positioning and support pipeline generation
You'll have high ownership over the product marketing function with the opportunity to build systems, messaging, and playbooks that scale GovWell's go-to-market approach. The role offers involvement both upfront in shaping how new products are positioned and post-launch in driving adoption through coordinated launches and customer engagement.
GovWell is experiencing hyper-growth with 4X ARR growth in the last year. As an early team member, you'll work closely with founders while enjoying exceptional autonomy and ownership. The company has a hybrid work culture requiring 3+ days per week in-person at the New York City office with flexibility for remote work.
REQUIREMENTS:
- 2+ years in product marketing or related role in B2B SaaS, with experience in positioning, messaging, or go-to-market execution
- Strong storyteller and writer who can translate technical products into clear, compelling narratives for non-technical buyers
- Customer-obsessed and data-driven, using research, win/loss insights, and market context to inform decisions
- Highly collaborative and comfortable partnering with Product, Engineering, Sales, and Marketing
- Systems-oriented and execution-focused, able to build repeatable processes and bring structure to ambiguous environments
- Thinks in terms of pipeline impact and deal influence; familiar with modern GTM tooling
- Strong alignment with company core values
