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Salary: USD 148,000 - 203,500 / annual
Faire is a technology wholesale platform connecting independent retailers globally with suppliers. The company uses tech, data, and machine learning to serve a multi-hundred-billion-dollar wholesale market historically fragmented and offline.
Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. The company has PMMs focused on each side of the marketplace: brands who sell on Faire and retailers who buy from them.
This senior product marketing role owns a meaningful product area, builds GTM strategy from scratch, and grows the remit over time as business needs shift. The ideal candidate makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across cross-functional teams.
Key responsibilities include:
**Positioning and Messaging:** Develop deep customer understanding for the product area and translate insights into clear, compelling positioning. Make Faire feel simple to customers by cutting jargon and pushing back on product complexity. Sharpen positioning of existing products and reposition them for new audiences. Hold the thread across multiple launches, surfacing coherent narrative rather than siloed product stories.
**GTM Strategy and Execution:** Build and own end-to-end GTM strategy from positioning through launch and adoption. Ship directionally right launches fast, comfortable making calls with 70% information and adjusting after. Execute across multiple channels, sequencing customer education to drive behavior change. Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners. Act as customer-centric thought partner to Product, Design, Legal, and other stakeholders, getting involved upstream to shape roadmaps through customer insight.
**Team and Craft:** Spend real time with customers and bring their perspective into strategic conversations. Ground decisions in research and feedback rather than internal assumptions. Use AI tools to sharpen and accelerate work, and contribute to a culture of peer learning on the PMM team around AI experimentation and adoption.
Faire was founded in 2017 by early product and engineering leads from Square. The company is backed by Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. Headquarters are in San Francisco and Kitchener-Waterloo, with offices in Toronto, London, and New York. Hybrid employees work in-office 3 days per week (Tuesdays, Thursdays, and a flex day) with flexibility to work remotely up to 4 weeks per year.
**Requirements:**
Required:
- 6+ years of product marketing experience, or adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products
- Track record of building positioning from scratch and reworking positioning of existing products, then driving consistency across multiple channels
- Builder who makes order from chaos; comfortable when path isn't obvious and energized by creating structure where there is none
- Experience building thematic campaigns across product areas, not just siloed launches
- Uses data to size opportunities, measure impact, and pressure-test strategy; fluent in metrics that move the business
- Experience conducting or directing customer research and translating findings into positioning
- Actively experiments with and adopts AI tools to sharpen and accelerate work; helps team find real ways to use AI in PMM craft
Nice to have:
- Familiarity with how independent retailers or small business owners make decisions and what earns their trust
- Two-sided marketplace background where brand and buyer motions are distinct but interdependent
- Background in STEM, management consulting, finance, or other quantitative fields
- Experience in high-growth or scaling environments where PMM infrastructure was still being built
