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Assort Health is building AI agents that create continuous patient conversations across the healthcare journey, eliminating the fragmentation that forces patients to re-explain themselves at every touchpoint. The company has grown from 15 people in 2025 to 250+ by end of 2026, with revenue up 20x in 15 months, $222M raised (including $120M Series C at $1.2B valuation), and recognition as a Forbes Cloud 100 and Enterprise Tech 30 company.
As Senior Product Marketing Manager, you will own positioning, messaging, and go-to-market strategy across Assort's portfolio, with particular focus on building out the market and competitive intelligence function. You'll report to the Head of Product Marketing and serve as a strategic partner to Demand Generation, Sales, and Product teams.
Key responsibilities include:
- Own the competitive intelligence function end-to-end: competitor tracking, win/loss analysis, real-time battlecards, and translating industry trends and regulatory changes into GTM recommendations
- Build and manage relationships with leading healthcare industry analysts (KLAS, Gartner, etc.), owning participation in rankings, reports, and briefings that shape market perception
- Develop and socialize a unified messaging and positioning framework for COOs, practice managers, and clinicians, ensuring consistent use across all GTM motions
- Lead integrated product launches by defining strategy, success metrics, and required assets in partnership with Product, Demand Generation, and Sales to drive 30%+ of net-new pipeline
- Define and maintain sales enablement strategy including pitch narratives, battlecards, product collateral, and objection handling
- Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate ARR growth
- Help establish processes and operating rhythms for a growing product marketing team
Requirements:
- 5–8+ years of B2B SaaS, sales-led growth product marketing experience, including ownership of positioning and GTM strategy for complex products sold to non-technical buyers
- Proven ability to execute in early-stage or fast-moving environments with ability to influence senior stakeholders across Product, Sales, and Marketing
- Exceptional storytelling and executive-level communication skills (written, verbal, and visual)
- Strong technical fluency with ability to translate product complexity into clear customer value and confidently engage with technical and revenue audiences
- Working knowledge of marketing and analytics platforms (HubSpot, Marketo, GA, Looker) and basic design tools (Slides, Figma)
- Experience building or scaling a competitive intelligence program and/or managing relationships with industry analysts (KLAS, Gartner) strongly preferred
Nice to have: Experience in provider organizations, EHR ecosystems, regulated markets, or applied AI platforms.
