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Salary: USD 170,000 - 220,000 / annual
Apono, now part of 1Password, is building the next generation of identity security focused on agentic access control. As AI agents increasingly operate inside enterprise infrastructure—requesting access, holding credentials, and acting on behalf of humans—securing this new reality represents one of the biggest emerging challenges in identity security.
This is a zero-to-one product marketing role reporting directly to the Head of Marketing. You will own the narrative strategy for Apono's evolution within 1Password, establishing the company as a leader in agentic identity security. Unlike a traditional product marketing role, you won't execute from a finished brief; instead, you'll build the strategy from scratch, develop and test narratives in market, and evolve positioning as the product and category mature.
Your responsibilities include:
- Becoming the subject matter expert on agentic access control and identity security across the organization
- Designing and owning the narrative for Apono's next chapter as part of 1Password
- Driving work that establishes 1Password as a leader in agentic identity security
- Building deep understanding of the market, customers, personas, use cases, and pain points around how agents interact with enterprise infrastructure
- Owning messaging, content direction, sales enablement, and the strategy connecting them
- Managing launches, competitive intelligence, and win/loss analysis
- Elevating positioning, documentation, and storytelling to industry-leading standards
- Working directly with the CEO, CTO, Head of Product, product managers, and go-to-market leaders
Approximately 80% of the role focuses on building new narrative and category strategy; 20% supports the sales motion. You'll work closely with peers across product marketing, solutions marketing, and technical product marketing at 1Password.
Requirements:
- 5+ years of product marketing experience in cybersecurity or high tech, with a strong track record of launching products, defining positioning, and driving zero-to-one initiatives
- Deep knowledge of agentic security: understanding current market state, future direction, and the distinction between real capability, roadmap, and hype
- Genuinely AI-native way of working: you use AI and agents to meaningfully scale research, narrative building, and execution (beyond basic chatbot use); specifics expected
- Exceptional positioning and narrative skills: ability to translate complex technical products and emerging market shifts into compelling stories and go-to-market strategies
- Zero-to-one mindset: comfortable with ambiguity, proactive, able to diagnose opportunities and build from scratch without detailed briefs
