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Salary: CAD 179,800 - 224,700 / annual
Babylist Money is a new business line serving families beyond the registry phase. Early Investor, launched in July 2026, enables parents to connect college savings accounts to Babylist funds for loved ones to contribute directly. As Senior Product Manager for Early Investor, you will own the product end-to-end: defining monetization strategy, driving top-of-funnel growth, and building sticky product features that bring families back to Babylist long after major life events.
You will take ideas from conception through launch and iteration, working daily with an engineering manager and team as a true partner. Key responsibilities include identifying and testing monetization levers beyond transaction fees (partnerships, physical products, integrated experiences), building features around postpartum family moments (birthdays, college milestones, seasonal occasions), and communicating outcomes to leadership with clarity and structure.
The role reports to the PM/GM leading the Babylist Money business on a growing team. You'll have real autonomy to build the roadmap bottom-up, with leadership that moves fast and expects the same. Early Investor is already live with positive signal—you're accelerating something working, not starting from zero. The team lead has grown a comparable zero-to-one business to $60M, and the ambition here is comparable.
You are outcome-obsessed, thinking in revenue impact and measurable results rather than shipped features. You've owned a roadmap before, sat with the blank page, decided what matters, and defended it. You're comfortable with zero-to-one building, growth-minded by instinct, and technically hands-on—working directly with engineering daily, QAing your own work, and moving fast. You're data-driven by default, a strong communicator with clear opinions loosely held, and organized in keeping stakeholders informed. B2C experience is a plus. You naturally reach for AI in your work to be more effective, not to showboat.
