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Salary: EUR 99,000 - 133,000 / annual
Vibe.co is an Audience-First Streaming TV Advertising platform that enables marketers to reach targeted audiences, optimize campaigns in real time, and measure business outcomes. The company recently became part of Walmart, integrating first-party data and purchase signals to bring unprecedented precision to CTV (Connected TV) advertising measurement.
As Senior Product Manager for Measurement & Reporting, you will own the product strategy and roadmap for how Vibe demonstrates and proves the impact of CTV advertising across verticals, with primary focus on ecommerce and CPG, expanding into apps, local, and travel. You report to the VP of Product and will work cross-functionally with Data Science, Data Platform, Engineering, and client-facing teams (Customer Success, Sales, TAM).
Key Responsibilities:
Reporting & Insight: Own advertiser-facing reporting surfaces including dashboards, outcome metrics, and exports that clearly communicate CTV performance to both technical and non-technical buyers. Transform raw performance data into benchmarks and insights that clients can quickly understand.
Attribution & Incrementality: Productize attribution and incrementality measurement to client-grade standards. Own integrations with measurement tools clients already use (MMPs, web/CAPI pixels, MMM, third-party partners like Northbeam and Haus). Ensure data accuracy, transparent methodology, and defensible results that hold up against Meta and Google.
Activation: Translate measurement insights into clear recommendations and next actions that drive spend decisions. Close the loop between proven outcomes and campaign optimization. Partner with CS, Sales, and TAM to make measurement central to client retention and growth. Use SQL and log-level data to validate methodologies, size opportunities, and prioritize by impact.
You will shape how the entire CTV category proves itself as a performance channel, with high autonomy and influence across functions from data science to client C-suites. This role has a direct line to revenue, as measurement is Vibe's primary lever for retaining and growing clients.
Requirements:
- 5+ years in Product Management focused on performance AdTech, measurement/attribution, or analytics products
- Strong grasp of digital measurement including attribution models, incrementality and causal testing, and MMM; understanding of why click-based models fail for CTV
- Solid statistical literacy including experimental design, holdouts, significance testing, and confidence intervals
- Proven track record shipping client-facing reporting or insight products and simplifying complex data for marketers
- Fluency with outcome KPIs across verticals and knowledge of the ecommerce/CPG performance stack
- Hands-on SQL and data exploration skills; comfort in technical, data-intensive environments
- Ability to bridge technical measurement concepts with business and GTM stakeholders
