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Scopely, a leading mobile games company and home to MONOPOLY GO! (the biggest mobile game launch in history), is seeking a Senior Product Manager for CRM to join the Barcelona studio on a hybrid basis (3 days in office) or remotely within the UK.
You will own the vision and roadmap for CRM capabilities, tools, and experiences that power player communication throughout their journey in MONOPOLY GO!. This is a strategic role where you'll identify player and business needs, translate them into product opportunities, and lead cross-functional teams to build scalable CRM solutions for a leading live-service mobile game.
Key responsibilities include:
**Product Strategy:** Own and lead the CRM product roadmap and strategy across player-facing experiences and internal tooling. Translate player, business, behavioral, and market insights into strategic priorities. Identify opportunities to improve engagement, retention, reactivation, and player value while shaping the future of CRM across push, email, in-game messaging, Live Activities, and emerging channels. Champion relevant, contextual, personalized, and player-first communication experiences while serving as a senior product voice and CRM subject-matter expert.
**Roadmap, Discovery & Innovation:** Lead discovery and ideation to identify player needs and team pain points. Lead a cross-functional product area with dedicated software engineering resources. Provide clear product direction, priorities, requirements, and success criteria to guide execution. Own delivery outcomes from discovery through development, launch, measurement, and iteration. Evolve CRM capabilities including personalization, automation, segmentation, decisioning, orchestration, and dynamic content.
**Performance & Continuous Improvement:** Partner with analytics to monitor program effectiveness and use data-driven insights to recommend improvements. Lead structured testing strategies across A/B testing, cadence, segmentation, and channel mix while championing a test-and-learn culture.
Scopely is a global interactive entertainment company founded in 2011, home to MONOPOLY GO!, Pokémon GO, Stumble Guys, and many other beloved games. The company has generated over $10 billion in lifetime revenue and is recognized as the #1 mobile games company in the U.S. and #2 globally.
**Requirements:**
- Proven experience in Product Management or a related product discipline
- Product experience in gaming strongly preferred; experience in entertainment or mobile apps also relevant
- Strong understanding of player lifecycle and contact strategy
- Analytical mindset and confidence using data to identify opportunities and guide decisions
- Strong cross-functional collaboration skills and comfort working in a fast-paced environment
- Player-first mindset and drive to improve product and communication strategies
**Bonus Points:**
- Hands-on experience with Braze or similar marketing automation platform
- Experience with tools such as Looker
- Experience with live-service, casual, or social games
