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Salary: USD 128,000 - 153,000 / annual
Ibotta, a leading performance marketing platform (NYSE: IBTA), is seeking a Senior Product Manager to join the Campaign Platform team. In this role, you will own the product vision and strategy for buy-side integrations that enable brand advertisers to manage campaigns within their existing media buying and advertising environments.
You will identify integration opportunities with third-party platforms, serve as the primary technical liaison with integration partners, and ensure seamless connectivity. You will define OKRs, uncover advertiser pain points, and build an iterative roadmap of product initiatives. You will lead cross-functional squads of engineers, analysts, researchers, and architects through execution, collaborating across Ibotta and with external clients to communicate strategy, launch solutions, and measure success.
Key responsibilities include:
- Understanding brand advertiser needs, goals, and pain points across the customer journey
- Evaluating and recommending third-party integration opportunities
- Delivering intuitive experiences for integration partners
- Influencing the overall Campaign Platform roadmap through collaboration with technology partners
- Meeting with external partners to introduce, refine, and execute integrated relationships
- Incorporating AI into both product experience and development processes
- Prioritizing a roadmap that achieves OKRs while creating value for employees, clients, and Ibotta
- Championing optimal product development processes focused on iteration and learning in a fast-paced environment
- Building strong stakeholder relationships to manage scope and timeline expectations
- Upholding Ibotta's core values: Integrity, Boldness, Ownership, Teamwork, Transparency, and openness to ideas from anywhere
The position is hybrid in Denver, requiring 3 days in office (Tuesday, Wednesday, Thursday). Relocation assistance is available for candidates outside Denver.
Requirements:
- 5+ years of product management experience, including a track record of taking products from ambiguous problem spaces through launch with cross-functional teams
- BA/BS in computer science, engineering, or related technical field (required)
- Deep understanding of the adtech ecosystem to identify, evaluate, and recommend integration opportunities
- Deep API experience, specifically in adtech; understanding of what enables high-performing integrations between B2B platforms
- Hands-on builder mentality: use AI tools (Claude Code, Cursor, v0, Lovable) to create working prototypes; leverage AI daily for research, analysis, and writing
- B2B product experience with business customers; track record of running discovery with partners, presenting roadmaps, and managing difficult conversations about scope and timing; familiarity with product marketing coordination
- Ability to define unmapped problem spaces, make sound decisions with incomplete data, and decline good ideas that don't fit strategy; understanding of multi-party revenue-sharing economics
- Clear communication in writing, visuals, and in-person with internal teams and senior external partners
- Must be currently authorized to work in the United States on a full-time basis
