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Salary: USD 180,000 - 195,000 / annual
Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. The company is known for DS-01® Daily Synbiotic, the #1 digestive health probiotic in the U.S., and has expanded into pediatric health, vaginal health, and Co-Biotics for daily nutrition, energy, and sleep. Seed has built a profitable DTC business with category-leading retention, grown revenue 5x in the last 36 months, and expanded across new channels and markets.
In this role, you will own the end-to-end post-purchase member experience, reporting to the VP of Digital Product + Ecommerce. As Seed expands into retail, Amazon, and new marketplaces, the member experience becomes the connective tissue across channels. You will define what that experience should become and prove it in the market through rapid experimentation.
Key responsibilities include:
- Own the end-to-end post-purchase member experience strategy, defining the member journey and how it evolves
- Translate Seed's science, brand, and retention goals into a clear product vision that earns sustained member engagement
- Design and run short-cycle experiments that test strategic hypotheses about member behavior
- Define the membership value architecture grounded in what members want and what moves retention
- Own the content delivery strategy that makes science education a retention driver, moving toward dynamic, personalized surfacing
- Partner with Product Design to set creative and strategic direction for member-facing experiences, including the member homepage and subscription management
- Collaborate with Growth Product on the funnel-to-member handoff and cross-sell positioning
- Contribute to multi-category expansion by understanding multi-product subscription behaviors
- Inform how Seed's owned digital experience evolves alongside emerging agentic commerce channels
- Define how Seed's owned member experience works alongside retail, Amazon, and marketplace channels
- Produce a data-grounded product roadmap informed by audience segmentation and multi-product cohort data
- Present member experience strategy and experiment results to leadership
Success metrics include: within 6 months, a clear member experience strategy and at least two experiments launched; within 12 months, measurable improvement in member retention and multi-product adoption, a recommendation on membership tier architecture backed by in-market data, and a content delivery system that has moved toward dynamic, personalized surfacing.
Key partners include Product Design, Engineering, Brand, Lifecycle Marketing, Growth Product, Member Experience, Data Analytics, and Product Marketing.
REQUIREMENTS:
- 7+ years of product management experience, with significant depth in post-purchase, member, subscriber, or retention-focused product work
- Experience defining experience strategy from ambiguity—articulating what a product should become and building conviction around that vision
- Track record of leading cross-functional teams (design, engineering, brand, marketing) by setting strategic direction, not only managing delivery
- Product experience in DTC ecommerce, including subscription or membership businesses at meaningful scale, and an understanding of retention as an experience problem
- Analytical fluency, including cohort analysis, LTV modeling, and experiment design
- Experience with experimentation-driven product development: rapid prototyping, hypothesis-driven testing, and short-cycle iteration
- Experience writing product strategy documents, PRDs, and experiment briefs, and proficiency with product analytics tools
- Clear, structured communication that makes complex strategy understandable to senior stakeholders and cross-functional partners
PREFERRED:
- Experience in health and wellness or premium consumer brands
- Familiarity with ecommerce and subscription platforms and modern commerce infrastructure
- Experience with content-as-product or personalization systems
- Experience with voice-of-customer measurement such as NPS or CSAT
- Familiarity with agentic commerce and emerging channels in subscription experiences
- Experience at an omnichannel brand balancing DTC with retail or marketplace channels
