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Acronis, a global leader in AI-powered cyber protection, is seeking a Senior Product Manager to join the Partner Program & Growth team. You will own the product strategy and roadmap for partner marketing capabilities within the Acronis Partner Portal and unified partner console, leading the evolution of digital tools that help partners plan, create, launch, and optimize marketing activities.
In this role, you will define and own the product vision, strategy, and roadmap for Partner Marketing capabilities. You'll own the end-to-end partner marketing journey, from campaign discovery and planning through execution, engagement, measurement, and optimization. You will build AI-powered marketing experiences that help partners identify the right campaigns, audiences, channels, and content based on their profile and business goals.
Key responsibilities include developing intelligent campaign creation and recommendation capabilities with AI-assisted planning and content recommendations; driving the evolution of multichannel marketing automation across email, social media, landing pages, and digital campaigns; owning the Partner Content Hub to enable partners to discover and activate relevant assets through intelligent search and recommendations; building scalable self-service tools for partners to create and execute marketing activities with minimal manual effort; developing partner engagement and gamification capabilities using personalized journeys and incentives; identifying opportunities to automate manual workflows through AI and orchestration; partnering closely with Channel Marketing to understand workflows and pain points; leading cross-functional teams through the full product lifecycle; and defining and tracking product KPIs including adoption, engagement, and marketing-generated opportunities.
You will work at the intersection of partner marketing, AI, automation, content, and data, collaborating closely with Marketing, Channel, Sales, Product, Engineering, Data, and Operations teams to transform complex marketing activities into intelligent, scalable, and personalized experiences.
REQUIREMENTS:
- 5+ years of product management experience, preferably with B2B marketing technology, marketing automation, partner ecosystems, digital experience, or business platforms
- Strong understanding of B2B marketing journeys, including campaign planning and execution, audience segmentation, demand generation, content activation, lead generation, and performance optimization
- Experience with marketing automation and multichannel campaign capabilities across email, social media, landing pages, digital content, and related channels
- Proven experience owning complex digital products or platforms from strategy and discovery through launch, adoption, and continuous improvement
- Strong understanding of AI-enabled marketing experiences, including generative AI, recommendation systems, intelligent content discovery, personalization, campaign optimization, and next-best-action scenarios
- Experience designing data-driven and automated workflows that simplify complex marketing processes and increase adoption and business outcomes
- Ability to translate complex marketing and business requirements into intuitive, scalable product experiences
- Strong analytical mindset and ability to define product KPIs, evaluate business impact, and use data to drive prioritization and product decisions
- Proven ability to influence and align stakeholders across Marketing, Sales, Product, Engineering, Data, Operations, and other business functions
- Ability to operate with a high degree of ownership and ambiguity, proactively identify opportunities, and drive initiatives across organizational boundaries
- Excellent written and verbal communication skills in English
NICE TO HAVE:
- Experience with Through-Channel Marketing Automation (TCMA), Partner Relationship Management (PRM), partner portals, or channel marketing platforms
- Experience with marketing automation, campaign management, content management, digital asset management, or marketing orchestration platforms
- Experience building AI-powered marketing, recommendation, personalization, or content-generation capabilities
- Understanding of MSP, reseller, distributor, or broader B2B technology partner ecosystems
