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Salary: USD 137,000 - 200,000 / annual
Life360 is seeking a Senior Product Manager to own and scale the programmatic advertising exchange and SSP (supply-side platform) capabilities within its growing Ads business. The role combines deep operational ownership, strategic product leadership, and hands-on collaboration across Engineering, Programmatic, Sales, and Partner teams.
As the primary product owner for the exchange, you will manage day-to-day operations, guide backlog and roadmap execution, and partner closely with Engineering on delivery. You will work directly with supply and demand partners to drive optimization and growth, and own Ad Quality across both the exchange and the Life360 app.
Key responsibilities include:
- Serving as the primary product owner for exchange-related issues, integrations, and reliability, ensuring stability and rapid incident resolution in partnership with Engineering and Programmatic stakeholders
- Defining and maintaining the product vision and roadmap for programmatic and exchange offerings, aligning priorities with company goals and market trends
- Applying expertise in supply and demand dynamics, auction mechanics, pricing, formats, and partner mix to improve performance and scalability
- Owning and evolving programmatic integrations across OpenRTB, Prebid (client and server), and Google Open Bidding, ensuring high-quality bid flow and measurement across Web, Mobile, and CTV
- Managing product-related partner relationships by supporting SSP, DSP, and technology integrations, troubleshooting complex issues, and driving post-integration optimization
- Evaluating industry shifts including AI-driven buying and selling protocols to ensure Life360 remains competitive
- Collaborating cross-functionally with Sales, Marketing, Finance, Legal, and Business Development teams
You will balance short-term operational needs and revenue impact with long-term platform scalability, reliability, and market competitiveness. This is a highly cross-functional role in a fast-moving, technically complex environment requiring comfort with ambiguity, strong judgment in prioritization, and the ability to align diverse stakeholders around clear product direction.
Life360 serves approximately 102.4 million monthly active users across more than 180 countries, offering location sharing, safe driver reports, crash detection with emergency dispatch, and pet GPS tracking. The company is remote-first with over 500 employees and is building an AI-native organization.