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Salary: USD 75,520 - 111,000 / annual
GOAT Group, a leading platform for authentic sneakers, apparel, and accessories operating four distinct brands (GOAT, Flight Club, Grailed, and alias), is seeking a Senior Performance Marketing Specialist to own and operate paid social and video acquisition strategy across Meta, TikTok, and YouTube Ads.
In this role, you will run day-to-day paid social and video campaigns, including campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs. You will plan and execute the creative testing roadmap—writing briefs, launching tests, and delivering experiment readouts. A key part of this position involves leveraging AI tools (Claude, Gemini, and internal workflows) for strategic research and operations, partnering closely with the AVP of Growth to develop and improve AI workflows.
You will build and maintain weekly and monthly creative performance marketing reports, partner with Brand and Creative teams on asset needs, and turn performance insights into specific creative direction. You will run structured tests including holdouts, geo splits, and incrementality reads, interpreting results honestly against platform-reported numbers. You will also flag new formats, placements, and platform features worth testing and make the case for trying them.
Success is measured on three dimensions: incrementality (using methods such as geolift to understand true performance), creative performance (leveraging platform metrics to build narratives about performance and next steps), and operational reliability (ensuring campaigns launch accurately and on time, with final oversight before launch as AI automates more operations).
The role reports to the AVP of Growth. This is a hands-on position where AI fluency is expected in practice—as targeting, bidding, and placement have moved inside platform models, creative has become the main lever you control. Much of the process is being automated through internal AI workflows, so this role emphasizes workflow oversight.
REQUIREMENTS:
- 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads
- Experience with incrementality and/or MMM (marketing mix modeling) to measure true lift or causal performance
- Comfort working in performance data—pivot tables, dashboards, and enough rigor to catch incorrect numbers before they reach a deck
- AI fluency in practice: you use LLMs and AI tooling in your daily workflow for briefs, copy variants, creative iteration, and reporting, and can specifically articulate what it changed about your output and what you had to watch for
- Strong written and verbal communication; ability to explain results (including disappointing ones) to people who do not live in ad platforms
PREFERRED QUALIFICATIONS:
- Experience in a marketplace, resale, ecommerce, or DTC business
- Familiarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreative
- SQL or experience pulling your own data from a warehouse such as Snowflake or BigQuery
- Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop
- Mobile app install campaign experience, including MMPs such as AppsFlyer or Branch
- Interest in or knowledge of sneakers, streetwear, and resale marketplaces
