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Senior Performance Marketing Manager, Paid Search

Harvey - Dallas, TX, United States - Hybrid - posted 2026-09-03

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Salary: USD 136,000 - 204,000 / annual

Harvey is an AI platform transforming legal and professional services through frontier agentic AI and enterprise-grade infrastructure. The company is scaling rapidly with strong product-market fit and world-class investor backing. You'll own and scale Harvey's global paid search strategy across Google Ads and Microsoft Ads, driving customer acquisition, pipeline, and revenue growth across law firms and corporate legal departments worldwide. This role sits at the intersection of strategy and execution—you'll develop audience strategies, launch and optimize full-funnel campaigns, partner with creative and content teams, and use data to uncover new growth opportunities. Key responsibilities include: - Own Harvey's global paid search strategy, defining how paid search drives customer acquisition and revenue across segments - Manage end-to-end search performance including budget allocation, forecasting, pacing, and investment strategy to hit ambitious pipeline and revenue targets - Build, launch, and optimize paid search campaigns across global markets, refining campaign structure, bidding strategies, audience targeting, and messaging - Manage significant paid search budgets, optimizing ROI through sophisticated bid management, search intent analysis, and conversion rate improvements - Stay ahead of evolving search landscape innovations (AI-powered search, emerging ad products) to identify growth opportunities before competitors - Design and execute a robust experimentation roadmap across bidding strategies, keyword expansion, ad copy, audience segmentation, and landing pages - Leverage AI-powered tools to accelerate creative development, automate workflows, and improve campaign optimization at scale - Partner with Web, Design, Content, and PMM teams to ensure paid search messaging is consistent across channels and integrated into full-funnel campaigns - Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion tracking, and measurement frameworks - Develop executive-ready performance reports and strategic business reviews that connect paid search investments to measurable business outcomes You'll thrive in a fast-paced environment that values decisiveness, simplicity, and relentless execution. The team moves fast, takes ownership, and is deeply committed to the mission.

About Harvey

Legal / Compliance / Risk; AI / Data / Infrastructure — AI platform for legal and professional services work.

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