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Amenitiz is seeking a Senior Performance Marketing Manager to own the full paid acquisition strategy across four core European markets: France, Spain, Italy, and Portugal. This is a high-ownership, hands-on role where you'll execute directly in marketing platforms daily, managing the complete paid media cycle from strategy and budget allocation through day-to-day optimization and reporting.
You will have full ownership of paid acquisition across Google Search, Meta, and emerging channels including Reddit, LinkedIn, and YouTube. Your responsibilities include defining and managing CPL, MQL, SQL, and demo conversion targets across markets and channels; building and iterating campaign architecture for B2B SaaS lead generation with focus on keyword strategy, audience segmentation, bid strategy, and creative testing; and owning the marketing-sales feedback loop by working directly with the sales team to understand lead quality and improve pipeline conversion.
Key responsibilities include managing multi-market execution across France, Spain, Italy, and Portugal with localized messaging and budget allocation; building and maintaining performance dashboards in HubSpot and GA4 to track the full funnel from first click to closed deal; running a structured experimentation roadmap with A/B testing on creatives, landing pages, audiences, and bid strategies; and presenting performance analysis and strategic recommendations to senior leadership.
You bring 5+ years of hands-on performance marketing experience with strong focus on B2B SaaS or B2B tech lead generation. Deep expertise in Google Ads (search campaigns, non-brand strategy, bid strategy including tCPA and tROAS, quality score optimization, multi-market execution) and solid Meta Ads experience for lead generation are essential. You're fluent in pipeline KPIs (CPL, MQL, SQL, demo conversion, CAC) and have direct experience working with sales teams to improve lead quality. You personally build and optimize campaigns in Google Ads and Meta Ads Manager—this is not a delegated role. You operate autonomously in fast-moving environments with a strong analytical mindset and bias toward experimentation. Fluency in English is required; Spanish, French, Italian, or Portuguese is a strong plus.
