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Salary: USD 95,722 - 130,000 / annual
StubHub is seeking a Senior Performance Marketing Associate to support the development, execution, and optimization of marketing campaigns at scale. This role combines strategic analysis with hands-on marketing operations, requiring deep expertise in performance marketing, data analytics, and cross-functional collaboration.
Key Responsibilities:
- Conduct research and analysis to support marketing campaign development and execution, ensuring alignment with internal tools and processes.
- Analyze team performance metrics and identify data-driven opportunities to improve campaign efficiency and ROI.
- Provide subject matter expertise in marketing operations and support campaign execution through detailed analysis and insight generation.
- Utilize advanced Excel functions (pivot tables, lookups, etc.) to clean, validate, and analyze campaign performance data.
- Perform root cause analysis of data anomalies or campaign issues and provide actionable insights to improve system reliability.
- Evaluate marketing workflows and collaborate with cross-functional teams to recommend enhancements that increase operational efficiency.
- Develop clear documentation of marketing procedures, insights, and findings to inform future strategy.
- Collaborate with external media and technology partners to gather data, troubleshoot execution issues, and optimize campaign delivery.
- Communicate research findings and strategic recommendations across marketing, product, and technical teams.
- Partner with marketing leaders and product teams to evaluate the effectiveness of new feature rollouts using performance data.
- Use data insights and industry benchmarks to optimize digital campaigns and continuously refine targeting strategies.
- Apply performance metrics and analytics to evaluate campaign success and recommend enhancements.
- Demonstrate working knowledge of core marketing concepts and their application in market analysis and campaign strategy.
- Incorporate competitive market intelligence into marketing recommendations to guide positioning and targeting strategies.
- Stay informed of industry trends in marketing technology, global ticketing, and consumer behavior.
- Support the evaluation and onboarding of junior team members by assessing technical aptitude and analytical reasoning.
- Monitor and report on marketing system incidents; analyze incident trends to inform process improvements.
Work Arrangement: Hybrid. Telecommuting permitted up to 2 days per week. Primary office: 1901 Avenue of the Stars, Century City, Los Angeles, CA 90067.
Requirements:
- Master's degree or U.S. equivalent in Marketing, Economics, Business, or related field plus 3 years of professional experience as a Market Specialist, Market Analyst, or in performance marketing roles.
- 3 years of professional experience optimizing and executing Search Engine Marketing (SEM) campaigns at global scale within Google Ads, Bing Ads, and Yahoo advertising, with adherence to policy and compliance within the ticketing industry.
- 3 years of professional experience implementing performance marketing within the entertainment and technology industry, including live event ticketing, with understanding of seasonal fluctuations and industry trends.
- 3 years of professional experience using SQL and Snowflake to query data.
- 3 years of professional experience utilizing Tableau and Hex to view dashboards and reports to make data-informed decisions.
- 3 years of professional experience partnering with cross-functional stakeholders and vendors to align on goals, manage expectations, troubleshoot challenges, and inform decisions through data and insights.
- 2 years of professional experience utilizing PagerDuty.
