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Fanatics Betting & Gaming is seeking a Senior Performance Manager to own paid search strategy, execution, and optimization for the Online Casino business. You will be responsible for scaling casino customer acquisition and reactivation while maintaining efficient payback, strong campaign quality, and compliant execution across all live casino jurisdictions.
In this role, you will own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Casino. You'll build and refine campaign structures across brand, non-brand, competitor, state, casino category, game, promotion, and app acquisition search demand. You'll manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support new depositor, redeposit, active customer, revenue, and payback goals.
You'll optimize campaigns against online casino-specific economics including CAC, CPA, first deposit quality, net gaming revenue, retention value, payback, and lifetime value. You'll translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts. Partnership is key: you'll work closely with Casino Marketing, CRM, Product, Creative, Brand, and Promotions teams to align search activity with game launches, offer calendars, market priorities, and customer lifecycle initiatives.
You'll manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes. You'll lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products. Rigorous QA is essential—you'll maintain compliance across ad copy, tracking parameters, destination URLs, state eligibility, and responsible gaming requirements.
You'll mentor and provide direction to the Search Associate Buyer on campaign trafficking, reporting, pacing, and optimization tasks. You'll monitor competitor activity, casino search trends, state-level demand, jackpot moments, and product seasonality to identify growth opportunities. You'll support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the online casino search portfolio.
Required: 6+ years in paid search, performance marketing, growth marketing, or related digital media. Strong hands-on experience with Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, Google Analytics, and campaign management tools. Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals. Experience building campaigns, analyzing query-level performance, optimizing bid strategies, and developing structured testing roadmaps. Strong analytical skills connecting channel-level results to broader business outcomes. Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders. Strong presentation skills. Preferred: experience in online casino, sports betting, gaming, fintech, subscription, marketplace, or other regulated performance marketing environments.
