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G2 is the world's largest software marketplace, recently merged with Capterra, SoftwareAdvice, and GetApp to create a centralized platform for software buying decisions. With 200M+ annual visitors and 6M verified reviews, G2 is transforming the B2B software industry as a trusted data foundation for buyers and sellers in the age of AI.
As Senior Partner Success Manager for EMEA, you will be G2's regional leader for partner relationships, expanding the impact of G2's most strategic partners across Europe, Middle East, and Africa while supporting APAC expansion. You will build genuine influence with EMEA-based revenue and marketing leaders at partner organizations, serving as the regional counterpart for partners whose primary relationships have historically been managed from North America.
Key responsibilities include:
• Develop and expand partner relationships to grow G2's influence across EMEA, establishing yourself as the trusted regional contact for strategic integration, agency, and channel partners.
• Work closely with the North American partner team to understand global partner strategy while providing regional insights that shape how those strategies land in EMEA and APAC markets.
• Partner with G2's EMEA revenue leaders and field teams to activate partners in live deals and renewal cycles, ensuring partner involvement is timely, relevant, and tied to specific accounts and opportunities.
• Collaborate with partner-side Sales, Marketing, and Enablement teams to launch joint offers, map shared accounts, and deliver customer-facing education on joint value, adapting messaging to local market dynamics, languages, and buying behaviors.
• Partner with Customer Success leadership to drive adoption of integrations among EMEA and APAC customers, increasing renewal and expansion rates, and extending partner use cases across G2's most strategic integration partners.
• Monitor and analyze EMEA partner performance to optimize program impact, providing regular updates to leadership on adoption rates, pipeline contribution, and revenue impact by region and partner.
• Develop a select set of new partner relationships with high leverage for EMEA and APAC pipeline and revenue, managing development end-to-end from initial conversations through commercials, GTM planning, and activation.
• Embed G2 within partner revenue teams, building relationships and cadence to keep G2 top of mind as a growth lever for partners.
• Ensure G2's internal teams understand the value each partner brings and how to activate them to drive revenue.
• Build rapport with sales and partners as a subject matter expert on G2 and its partner ecosystem, consistently sharing new learnings and industry insights.
The London office has a strong in-office culture with frequent in-person collaboration. The company prefers candidates interested in working in the office 2-3 days per week.
MINIMUM QUALIFICATIONS:
• 7+ years of experience in tech-related partnerships, sales, or customer success, with a track record of developing senior and executive-level relationships across partner revenue, marketing, and product organizations.
• Ability to understand and effectively communicate the basic mechanics and shared value of G2's integrations with strategic partners.
• Proven experience developing and scaling partnerships globally, with a track record of consistently delivering strong adoption and revenue growth.
• Strong prospecting and relationship-building skills.
• Comfortable with ambiguity, bringing innovation and good judgment to fast-paced, quickly changing environments, and knowing when to bring structure and process as the organization grows and adapts to shifting market conditions.
• Exceptional relationship management, collaboration, and communication skills.
• Self-starter who exhibits passion, persistence, and drive in your work.
WHAT CAN HELP YOUR APPLICATION STAND OUT:
• Experience working in adtech, with knowledge and comfort navigating conversations with publishers and DSPs.
