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Motive is a fleet operations platform serving nearly 100,000 customers across transportation, logistics, construction, energy, field service, manufacturing, and other industries. The platform combines safety, operations, and finance management with AI-powered visibility and automation.
As Senior Partner Marketing Manager, you will own the end-to-end go-to-market strategy and execution for Motive's partner ecosystem. This is a strategic role at the intersection of Sales, GTM Partnerships, Product, and Marketing, focused on launching new partners, building repeatable programs, and driving measurable revenue impact through channel activation.
Key responsibilities include:
- Develop and execute partner launch strategies, from positioning and planning through activation, optimization, and reporting
- Create joint messaging and marketing plans that resonate with customers, prospects, partner audiences, and internal stakeholders
- Build and activate partner-owned and partner-enabled channels (sales teams, events, digital, content)
- Lead partner activations end-to-end, managing strategy, messaging, logistics, and field execution
- Develop partner-facing campaigns, content, sales enablement, and training materials
- Analyze performance across awareness, engagement, pipeline, revenue, and adoption; optimize programs based on insights
- Identify gaps in the partner funnel and drive solutions to improve conversion and impact
- Manage budgets and resource allocation across multiple complex initiatives
You bring 5+ years of partner marketing, channel marketing, product marketing, or B2B marketing experience. You have launched partners, programs, or integrated GTM initiatives; built awareness through partner-enabled distribution; and worked closely with Sales on pipeline-focused programs. You are analytical and data-driven, with strong project management skills, operational rigor, and experience with Salesforce or similar CRM platforms. You excel at stakeholder management, thrive in ambiguity, and can move with urgency in a fast-paced, high-growth environment.
