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Bybit is a leading global cryptocurrency exchange and digital financial platform serving over 80 million users across 200+ countries. Founded in 2018, the company operates a seamless ecosystem spanning trading, payments, wealth management, custody, institutional services, and Web3.
As Senior Paid Media Channel Manager, you will own and scale global paid media campaigns across major platforms including Meta, TikTok, Google, X, and others. Your core responsibilities include:
• Owning and scaling global Big Media campaigns across Meta, TikTok, Google, X, and other major platforms
• Driving Web-to-App (W2A) acquisition and optimizing landing pages, deep links, attribution, and conversion funnels
• Developing and optimizing mobile manufacturer channels
• Driving creative optimization through performance analysis, A/B testing, and continuous iteration
• Optimizing performance based on CPA, LTV, ROI, and user quality metrics
• Developing market-specific strategies and collaborating with Regional, BI, Big Data, Creative, and Product teams to drive growth
You will work in a high-performance, fast-moving environment with a global team of ambitious builders and problem-solvers. The role offers exposure to a rapidly scaling fintech platform with 24/7 multilingual operations and a strong commitment to innovation.
Benefits include a Study Growth Fund for professional development, internal events and team-building activities, global collaboration opportunities, and clear pathways for career advancement and internal mobility within an expanding global company.
REQUIREMENTS:
• 5+ years of experience in Paid Media, with experience managing sizable budgets
• Strong hands-on experience across at least 2–3 major platforms, including Meta, TikTok, Google, and X
• Proven W2A experience with solid understanding of deep linking, MMP attribution, and conversion optimization
• Strong analytical skills, global market experience, and professional English proficiency
• Experience with mobile manufacturer channels (preferred)
• Experience with AppsFlyer, GA4, or other attribution and analytics tools (nice to have)
