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Senior Outbound Strategist

Mixpanel - Singapore, Singapore - Hybrid - posted 2026-09-23

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Mixpanel is a leading product intelligence and analytics platform trusted by over 29,000 companies. The Pipeline Generation team is building an AI-first prospecting function in APAC, operating from Singapore as a founding team that will establish the playbook for the wider region. In this role, you will operate Mixpanel's AI-driven prospecting system to deliver qualified pipeline to the Account Executive team across APAC. You own the end-to-end flow from market signal to accepted handoff, working day-to-day on campaign execution, list building, and AI agent supervision. Key responsibilities include: - Running outbound and prospecting campaigns that produce qualified opportunities, owning the complete flow from signal through to Account Executive handoff - Building target lists and enrichment inputs against a defined ideal customer profile, maintaining data quality throughout the pipeline - Deploying and supervising AI agents for prospect research, list building, personalization, and first-touch drafting, with human quality control before outreach ships - Qualifying opportunities against agreed bars with Account Executive input to ensure accepted opportunities convert and protect AE time from low-fit leads - Prioritizing high-intent accounts using Mixpanel's own product-usage and self-serve signals - Analyzing metrics to identify what works and adjusting targeting, messaging, and channel mix accordingly - Documenting successful approaches and feeding them into shared playbooks and templates Success is measured on qualified pipeline and system leverage—outcomes rather than activity. Requirements: - Hunter's instinct: proactively finds new pipeline and starts cold conversations, moving outreach forward with persistence - Consultative discovery skills: talks with customers as a trusted advisor, asks deep questions to understand problems and qualify fit, hands over well-understood opportunities - Commercial presence: writes outbound that lands, speaks credibly with technical buyers in analytics and data space, frames Mixpanel's value in their terms - AI fluency: structures problems into clear logic, designs prompts and workflows that produce reliable AI output, reviews and corrects output rather than shipping first-pass results - Hands-on comfort with modern outbound automation and enrichment tools (Clay or similar) and CRM platforms such as Salesforce, including list building, working with logic and formulas, and reading analytics reports - Comfort working inside a system still being shaped, staying effective in ambiguity, measured on outcomes rather than activity - Background in B2B software pipeline generation, outbound, growth, or sales operations, with a track record of sourced or influenced pipeline, or equivalent experience Bonus experience: - Product-led or self-serve B2B software company background, using product-usage signals to drive outbound - Light technical ability: connecting tools with APIs, webhooks, or simple scripting - No-code or low-code automation experience - Familiarity with product analytics tools (Mixpanel or similar) as both a tool and source of buying signal

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