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Salary: USD 114,000 - 148,000 / annual
OneStream is seeking a Senior Organic Growth & AEO Manager to define and drive the company's global search and LLM visibility strategy. This role combines deep technical SEO expertise with emerging AI-enhanced optimization (AEO) capabilities, positioning the successful candidate as OneStream's expert voice at the intersection of SEO, AEO, AI, and web strategy.
The role spans five core areas:
**Search Strategy & Execution:** Define and own the global SEO + AEO strategy with quarterly goals, KPIs, and roadmaps aligned to business outcomes. Lead buyer question mining to identify critical search and AI-generated answer opportunities, translating them into prioritized topic hubs and content roadmaps. Conduct holistic keyword research using tools like SEMRush and Ahrefs, optimize on-page SEO elements (title tags, headers, metadata, internal linking), and coordinate with paid media and demand teams on keyword portfolio alignment.
**AI-Enhanced Optimization (AEO):** Monitor how OneStream content surfaces in generative interfaces and optimize for citation and recommendation. Lead implementation of schema, FAQs, structured data, and conversational formats to improve AI snippet performance. Build and maintain custom Claude Skills and automation workflows (Zapier, Make) to accelerate content creation. Own AI crawler accessibility across the site via robots.txt and WAF configuration, ensuring GPTBot, Claude-Web, PerplexityBot, and Google-Extended can discover and index key content. Create and maintain OneStream's llms.txt file to direct AI engines to priority pages.
**Technical SEO & Web Performance:** Conduct regular technical SEO audits using Screaming Frog and similar tools. Perform AI/LLM visibility audits with dedicated AEO tracking tools (Scrunch AI, Chosenly, Brand Radar) to monitor how OneStream is surfaced and recommended across AI engines. Partner with web development and design teams to embed SEO and UX best practices in every build.
**Content Strategy & Collaboration:** Shape AI-generated content strategy including prompt development and keyword alignment. Work with product marketers, Finance SMEs, and copywriters to build and optimize buyer-question-aligned content, including category and competitor pages. Establish a sitewide content refresh framework to systematically re-optimize existing pages. Educate internal teams on SEO/AEO best practices, equipping PMM and content partners with AEO GPTs and repeatable workflows.
**Off-Page SEO & Backlinking:** Own third-party authority strategy across sources AI engines cite most (G2, Gartner Peer Insights, TrustRadius, Reddit, Wikipedia, industry publications). Build YouTube into the AEO channel mix with accurate transcripts, buyer-intent titles, and chaptered structure. Drive backlink strategy through outreach, PR collaboration, and partner content syndication.
**Measurement & Reporting:** Report on share of search and Share of AI (LLM visibility and recommendation KPIs) to leadership. Partner with marketing operations and RevOps to establish AI referral attribution in GA4 and develop dark-funnel models. Track traditional organic search performance KPIs and deliver regular strategic insights.
Success will be measured by web-influenced pipeline and conversion lift, visibility and narrative accuracy in AI-generated answers, personalization impact, and on-time delivery of complex web projects.
**Requirements:**
- Bachelor's degree in Computer Science, Business (technical background), or Information Systems, or equivalent years of experience
- 5-7+ years of technical SEO experience, preferably in fintech, enterprise software, and/or B2B SaaS
- Proven ability to design and lead independent SEO/AEO strategies with measurable business impact at B2B SaaS companies
- Deep curiosity and passion for winning in AEO
- Hands-on experience with Sanity, Webflow, and/or equivalent CMS platforms
- Deep understanding of generative search trends, AI agents, and AEO best practices
- Fluent in HTML, schema markup, and modern technical SEO practices
- Advanced proficiency in SEMRush, Google Analytics, Search Console, Ahrefs, Screaming Frog, Scrunch AI, Brand Radar, and related tools
- Exceptional communication skills; capable of influencing across technical and non-technical teams
- Highly organized, self-directed, and capable of managing multiple initiatives simultaneously
**Preferred:**
- Experience with AI tooling and prompt engineering, including creating and fine-tuning custom GPTs, Claude Skills, or agents
- Experience using workflow builders like Zapier or Make
- Master's degree in Computer Science, Business, or Information Systems
