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Coursera and Udemy have merged to create a unified platform serving 300+ million learners and 12,000+ enterprise customers. The Consumer Category Management team is responsible for helping learners discover relevant content, offers, and learning pathways through strategic merchandising.
As a Senior Merchandising Manager, you will establish and evolve merchandising as a strategic growth function at Udemy. Working closely with the Director of Merchandising and cross-functional partners, you will develop merchandising strategies, introduce new capabilities, and create scalable practices focused on maximizing learner engagement and driving revenue growth.
Key responsibilities include:
- Lead merchandising initiatives across consumer surfaces (homepage, navigation, browse, search, course pages, hubs, recommendation modules, promotional placements)
- Partner with Category Managers to amplify strategic content launches, priority categories, seasonal campaigns, and business initiatives through thoughtful merchandising
- Collaborate with Product and Engineering to define and enhance merchandising capabilities including curated collections, candidate pools, business rules, personalization, and scalable tools
- Design, execute, and analyze merchandising experiments to validate hypotheses and optimize customer experiences and business outcomes
- Analyze learner behavior, customer journeys, merchandising performance, and marketplace trends to identify opportunities for improved discovery, conversion, and expansion
- Develop merchandising frameworks balancing learner needs, commercial priorities, editorial curation, and algorithmic recommendations
- Partner across Udemy and Coursera teams to identify strategic cross-sell and upsell opportunities connecting learners to complementary products, subscriptions, certificates, degrees, and learning experiences
- Help establish merchandising best practices, operating models, and measurement frameworks to enable scaling
The role offers flexibility to work from home, office, or collaboration spaces. You'll have the opportunity to reshape how the world learns and help millions participate in the new economy.
REQUIREMENTS:
- Bachelor's degree in Business, Marketing, Analytics, or related field
- 7+ years of experience in digital merchandising, e-commerce, category management, growth, marketplace strategy, or related discipline
- Demonstrated success developing merchandising strategies that drive measurable improvements in learner engagement, conversion, retention, and revenue
- Strong experimentation mindset with experience designing A/B tests, interpreting results, and translating insights into scalable improvements
- Exceptional analytical skills with experience using customer insights and performance data to prioritize opportunities and inform strategic decisions
- Experience partnering cross-functionally with Product, Engineering, Design, Marketing, Analytics, and Data Science teams
- Strong commercial acumen balancing learner experience, marketplace dynamics, and business objectives
- Excellent communication and stakeholder management skills with demonstrated ability to influence across functions and organizational levels
- Experience with digital analytics, experimentation, and merchandising platforms (Amplitude, Tableau, Optimizely, Adobe Analytics, Contentful, or similar)
