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Salary: USD 65,000 - 111,000 / annual
EVERSANA INTOUCH is a full-service global healthcare agency serving life sciences and pharmaceutical industries. They provide creative, media, and data analytics services to help life science companies connect with consumers, healthcare professionals, and payers.
The Senior Media Planner (SMP) is a strategic and operational role responsible for providing media thought leadership and guidance to clients, internal teams, and vendors. The SMP manages the complete lifecycle of paid media campaigns—from planning and buying through analysis, testing, and optimization—across digital and traditional channels for pharmaceutical clients.
Key responsibilities include:
**Media Buying & Campaign Activation:** Serve as the primary point of contact for media vendors, managing trafficking requests, creative delivery, and troubleshooting. Create and manage Prisma campaigns including Authorizations, ATBs, and Insertion Orders. Lead campaign activation workflows, configure ad-serving platforms (Adswerve, Double Verify), create and QA traffic sheets, coordinate tracking tags (UTMs, site pixels), and build DCM tags. Coordinate cross-functional teams and lead campaign kickoff calls.
**Campaign Management & Reporting:** Create and manage campaign flowcharts and media launch trackers. Organize financial processes including bill trackers, invoice clearing, and budget reconciliations. Request and organize third-party vendor data and performance reports. Lead campaign pacing and optimization efforts; collaborate with analytics teams on monthly and quarterly reports.
**Campaign Planning:** Support media recommendations by managing RFP processes, evaluating proposals, and maintaining competitive consideration sets. Contribute to media plan development in Excel and PowerPoint, coordinating with subject matter experts.
**Team & Client Collaboration:** Mentor junior planners and foster their professional growth. Develop Media POVs for client requests. Participate in internal and external meetings. Demonstrate commitment to diversity, equity, and inclusion. Multitask and pivot in a fast-paced environment.
The role requires thriving in a dynamic environment where new clients are onboarded, protocols are adjusted, and media plans pivot regularly. The SMP must be proactive in monitoring advertising and media trends and their impact on the agency and clients.
**REQUIREMENTS:**
- Bachelor's degree in marketing, communications, business, or related field (or equivalent education plus professional experience)
- 3–5 years of paid media planning, buying, or campaign management experience across channels (heavy digital media focus)
- Excellent written, verbal, and presentation skills
- Complete, end-to-end understanding of the media planning and buying process, from RFP to reporting
- Hands-on experience with ad-serving and verification platforms: Campaign Manager 360 (CM360) and Double Verify
- Familiarity with Media Ocean Prisma, including campaign setup, IO creation, vendor management, pacing updates, budget modifications, and billing workflow
- Highly organized with exceptional ability to multitask, prioritize, and pivot while maintaining accuracy and attention to detail
- Strong analytical skills; ability to interpret campaign data and derive actionable insights and optimizations
- Proficient in Microsoft products, particularly Excel (pivot tables, complex formulas) and PowerPoint
**PREFERRED QUALIFICATIONS:**
- Ability to build and navigate cross-functional relationships with strong communication and collaborative approach
- Interest or experience leveraging AI-enabled tools (optimization, forecasting, insight generation) in media planning and performance analysis
- Skilled in media planning platforms and research tools (Kantar, Media Radar, Pathmatics, MRI, etc.) for competitive landscape assessments
- Up-to-date knowledge of market and media trends, emerging technology, and vendor capabilities
- Online media background with pharma experience across diverse conditions, disease states, and audiences (DTC, HCP, Payer)
- Some travel may be required
