SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 134,000 - 167,000 / annual
Ironclad is the leading AI contracting platform transforming agreements into assets. As the Lifecycle, Attribution & Analytics Owner, you will serve as the strategic architect behind the full-funnel customer journey, multi-touch attribution engine, and core lead management infrastructure in a high-growth, enterprise B2B SaaS environment.
You will own the entire end-to-end lead lifecycle—from initial signal intake and enrichment to lead scoring, inbound routing, and seamless operational handoff to Sales. This role requires hands-on Marketo and Bizible mastery paired with advanced analytical capability.
Key responsibilities include:
- Marketo Architecture & Lead Lifecycle Management: Own the strategy, build, and day-to-day administration of the lead lifecycle framework in Marketo. Manage lifecycle stages, lead status transitions, database hygiene, and campaign execution standards across the buyer journey.
- Bizible & Multi-Touch Attribution Operations: Directly own, configure, and optimize Bizible (Adobe Attribution) alongside supporting attribution models. Measure and report on pipeline contribution, campaign ROI, velocity, and conversion rates from first touch to closed-won.
- Lead Scoring, Enrichment & Routing Operations: Architect, test, and continuously optimize lead and account scoring models (behavioral + demographic). Oversee real-time enrichment pipelines (Leadspace, 6sense, Clearbit/Clay) and automated routing systems (Chili Piper, LeanData) to ensure instant SLA sales handoffs.
- Sales Alignment & Funnel Handoff: Define and govern operational boundaries between Marketing and Sales. Standardize lead status workflows, SLA tracking, recoil/rejection reason logging, and MQL/MQA notification protocols in Salesforce.
- Signal-Based & ABM Journey Nurturing: Partner with Demand Gen and Sales Ops to build automated account-based engagement tracks powered by intent signals (6sense, G2) and product-assisted growth metrics.
- Cross-Functional Analytics Enablement: Deliver executive dashboards and actionable pipeline reporting (SQL, Salesforce, Tableau/Looker) to guide growth strategy and budget allocation.
The role is based in San Francisco or New York City offices with a 2 days per week in-office requirement.
QUALIFICATIONS & REQUIREMENTS:
- 5+ years in Marketing Operations or Revenue Operations within an enterprise B2B SaaS environment, with explicit focus on full-funnel lead lifecycle design and attribution.
- MUST-HAVE: Hands-on, advanced experience with both Marketo AND Bizible. Candidates lacking direct experience in either platform will not be considered. Must have proven track record of scaling enterprise Marketo lifecycle models, Bizible touchpoint mapping, and Marketo-Salesforce CRM sync architectures.
- Lead Funnel Operations: Hands-on experience configuring and managing lead routing engines (Chili Piper, LeanData), enrichment providers (Leadspace, 6sense), and lead scoring systems.
- Technical Stack Knowledge: Advanced proficiency with Salesforce CRM, SQL, BI tools (Tableau, ThoughtSpot, Looker), and data enrichment pipelines.
- Level 4 Leadership: Exceptional cross-functional leadership skills with ability to partner directly with Sales Development (SDRs), Sales Operations, and Demand Gen executives to drive operational alignment.
