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Salary: USD 155,000 - 210,000 / annual
Netlify is seeking a Senior Marketing Operations Manager to own the operational foundation of their revenue growth engine. Reporting to the Senior Director of Revenue Operations, you'll be responsible for connecting HubSpot, Salesforce, product data, and analytics to build scalable systems that turn customer signals into action.
Key responsibilities include:
- Execute the Marketing Operations roadmap, translating GTM priorities into scalable systems and processes
- Own the marketing automation platform end-to-end: workflows, lifecycle stages, segmentation, forms, email operations, data hygiene, and governance
- Build and maintain connections between marketing automation, Salesforce, product data, and analytics across the customer journey
- Establish reliable attribution and measurement, including UTM governance and campaign-to-revenue tracking
- Create reporting and self-service dashboards for Marketing and GTM partners
- Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers
- Build experimentation infrastructure enabling marketers to launch and measure tests independently
- Own MarTech stack health: integrations, data flows, governance, vendor relationships, and periodic assessments
- Establish scalable practices for high-volume email operations, including deliverability and audience management
- Turn complex datasets into actionable recommendations, identifying friction points and conversion opportunities
- Own the Marketing Operations budget and evaluate technology investments based on business value and ROI
- Explore emerging AI-enabled marketing operations capabilities
Netlify is a Series D, fully distributed company that has raised over $200M. They serve millions of developers and organizations as the platform for building, deploying, and scaling modern web applications. The company is now embedding AI agent capabilities into their platform.
REQUIREMENTS:
- 7+ years in Marketing Operations or closely related discipline, with independent experience in complex B2B SaaS or product-led growth environments
- Deep experience with marketing automation platforms (HubSpot, Marketo, Eloqua) and Salesforce, including lifecycle stages, campaign architecture, attribution, lead/account routing, and data governance
- Experience operating high-volume customer/prospect datasets and designing scalable segmentation and lifecycle approaches
- Significant experience with high-volume email programs: deliverability, domain/inbox reputation, audience management, warming strategies, and risks at scale
- Strong analytical skills: investigating complex datasets, identifying patterns, questioning data quality, turning findings into recommendations
- Experience building or operating lifecycle, nurture, or in-product engagement programs tied to measurable activation or conversion outcomes
- Systems thinking and experience designing integrations across marketing automation, CRM, product, analytics, and data systems
- Experience building measurement and experimentation infrastructure enabling team independence
- Strong GTM fluency understanding how Marketing Operations, Growth, Sales, RevOps, Product, and Customer Success connect to revenue
- Comfort using AI-enabled tools while applying judgment to validate outputs
- Helpful but not required: product analytics tools (Amplitude), emerging AEO/AI-visibility tooling, contractor/agency/distributed partner experience, familiarity with developer tools or high-volume PLG businesses
