SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
inDrive is seeking a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth across the Southern Africa region, with primary focus on South Africa. You will work closely with the Regional Marketing Lead and local teams to execute inDrive's global brand strategy on the ground, leading hands-on marketing activations, partnerships, and brand-building initiatives.
Key Responsibilities:
- Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to South Africa, Zambia, Zimbabwe, and Botswana markets
- Work as an embedded, hands-on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
- Contribute to and develop marketing briefs for advertising campaigns and creative production, ensuring cultural relevance
- Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
- Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
- Analyze acquisition and retention funnels, surface product improvement opportunities, and conduct in-market customer development research
- Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team
Requirements:
- 4+ years of digital consumer marketing experience, ideally within a global or multinational company
- Hands-on experience planning and executing multi-channel (360°) marketing campaigns and activations
- Experience working with influencer marketing and partnerships
- Comfortable operating in a matrix structure, collaborating with and influencing multiple stakeholders and functions without direct authority
- Execution-focused mindset – equally comfortable shaping plans and personally delivering the work, including agency management
- Strong analytical skills, with the ability to assess campaign and funnel performance and translate data into action
- Experience working with a mobile product is a plus but not required
