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Figure is a NASDAQ-listed fintech company transforming capital markets through blockchain technology. The company has originated over $22 billion in home equity loans on its blockchain-native platform and is recognized as the largest non-bank provider of home equity financing in the U.S. Figure combines blockchain's transparency and efficiency with AI-driven automation to reimagine loan origination, funding, and secondary market trading.
You will own Figure's Account-Based Marketing (ABM) and cold outbound initiatives, acting as the bridge between marketing, partnerships, and sales. Your primary responsibility is driving pipeline for key segments including Independent Mortgage Banks/Servicers, Wholesale Brokers, SMBs, Home Improvement companies, Banks, and Credit Unions.
Key responsibilities include: building and managing the cold email engine with hands-on account grading, tiering, and contact mapping; defining success metrics and tracking cross-channel performance (SQLs, meetings booked, pipeline generated); building targeting and messaging systems for ABM efforts; acting as final filter on messaging quality and direction; and partnering with Field Marketing to maximize event impact through targeted ABM data and tactics.
You will work with HubSpot and Salesforce to build reliable pipeline reports, diagnose CRM sync issues, and coordinate with the channel marketing team to deploy campaigns. You're expected to be data-driven, constantly running A/B tests, and relentlessly optimizing based on performance metrics. While you won't execute every channel yourself, you'll bring data together, define messaging, and hand systems off to the channel team for deployment.
Success milestones include: auditing target account lists and launching cold email sequences within 30 days; building comprehensive data infrastructure and optimizing messaging within 60 days; and achieving measurable pipeline impact within 90 days.
