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Passfort is seeking a Senior Marketing Associate to join the Demand Strategy and Activation team in London. This role focuses on executing and optimizing multi-channel demand generation campaigns that drive pipeline growth and revenue across the Insurance business.
You will support the planning and execution of regional demand generation campaigns aligned to business, sales, and marketing priorities. Key responsibilities include building and managing multi-channel campaigns across email, digital advertising, social media, webinars, content syndication, and events. You will configure and launch campaigns within marketing automation platforms, including audience segmentation, personalization, workflows, and scheduling. You'll build and activate targeted audiences using data-driven segmentation and customer insights, and support lead nurture programs and customer journey execution across key lifecycle stages.
Additional responsibilities include managing lead capture, tracking, qualification, and handoff processes between marketing and sales teams; conducting quality assurance reviews of campaign assets (emails, landing pages, forms, workflows, integrations); monitoring, analyzing, and reporting on campaign performance, engagement, conversion, and pipeline contribution; and recommending optimization opportunities. You will coordinate campaign execution with external vendors and partners to maximize lead generation effectiveness and drive operational excellence through process improvement, automation, campaign governance, and AI-enabled marketing tools.
The Demand Strategy and Activation team is responsible for creating and activating multi-channel marketing campaigns that engage target audiences and drive measurable demand, pipeline growth, and revenue. You will work in close partnership with Sales, Marketing Operations, Digital Marketing, Content, and regional teams.
REQUIREMENTS:
- 3+ years' experience executing multi-channel demand generation campaigns across email, paid media, social media, content syndication, webinars, and events, delivering measurable lead, pipeline, and revenue outcomes
- Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar, including campaign build, launch, audience segmentation, workflow management, and optimization
- Strong understanding of audience targeting, lead nurturing, and customer journey execution, using data-driven approaches to improve engagement, lead quality, and campaign performance
- Exceptional attention to detail with experience conducting quality assurance across emails, landing pages, forms, workflows, links, and other campaign assets
- Experience analyzing campaign, engagement, conversion, and pipeline metrics to identify optimization opportunities
- Excellent organizational and stakeholder management skills, with the ability to coordinate multiple projects, vendors, sales and marketing teams simultaneously
- Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency
- Proven ability to implement AI-powered solutions to solve business challenges
- Growing awareness of AI risk management and commitment to responsible and ethical AI use
- Bachelor's degree in Marketing, Business, Communications, or a related discipline (equivalent professional marketing qualifications and relevant industry experience also considered)
