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Razorpay, one of India's leading fintech companies, is seeking a Senior Manager of Social Media Marketing to own and scale the company's presence on X/Twitter. You will develop Razorpay's X/Twitter strategy, build a strong and distinctive brand voice, create engaging content, grow the audience, and drive meaningful conversations around the brand.
Key responsibilities include:
- Owning Razorpay's X/Twitter strategy and content calendar
- Creating engaging posts, threads, campaigns, polls, visuals, and short-form videos
- Building and maintaining a distinct, consistent, and relevant brand voice
- Identifying trends, conversations, and cultural moments relevant to Razorpay
- Growing followers, reach, engagement, and overall visibility on X/Twitter
- Collaborating with internal teams, leadership, creators, agencies, and external partners to develop content
- Building campaigns around Razorpay's brand, products, people, events, and initiatives
- Engaging with relevant communities, creators, influencers, and industry voices
- Monitoring conversations and managing the brand's presence on the platform
- Tracking performance metrics and using insights to improve content and audience growth
Razorpay processes $180+ billion in annualized transactions and powers leading businesses including Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, and over 100 of India's unicorns. The company is backed by global investors including GIC, Peak XV Partners, Tiger Global, Ribbit Capital, and others, having raised over $740 million. With operations across India, Singapore, and Malaysia, Razorpay is shaping the next chapter of financial technology across Asia.
The company culture emphasizes ownership, learning, transparency, and challenging the status quo. You'll be part of a 3000+ strong team building the financial infrastructure of the future.
Requirements:
- 6–10 years of experience in social media, digital marketing, content, or brand marketing
- Proven experience growing and scaling a brand, founder, company, or community account on X/Twitter
- Strong understanding of X/Twitter content formats, trends, algorithms, and audience behavior
- Excellent writing, editing, and storytelling skills
- Strong understanding of internet culture and what makes content engaging and shareable
- Experience working with senior stakeholders, creators, influencers, and agencies
- Ability to use data and analytics to improve content performance
- High ownership, creativity, and ability to work in a fast-paced environment
- Experience creating technology, fintech, startup, or business-focused content is a plus
