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Ritual is a venture-backed personal health brand specializing in science-backed supplements, known for clinically validated prenatal vitamins and a transparent supply chain. The company is expanding its product categories while maintaining rigorous scientific standards and has grown to 120+ employees.
The Senior Manager, Social will lead Ritual's organic social strategy across Instagram, TikTok, and YouTube Shorts, shaping how the brand communicates through best-in-class storytelling and platform-native content. This is a hands-on role for a social strategist and storyteller who can build content calendars, write creative briefs, and directly create content. The role requires balancing two distinct registers: entertaining, culturally fluent content paired with deep scientific credibility—a core brand differentiator.
Key responsibilities include:
- Developing and executing the overarching organic social strategy across all three platforms, including channel goals, content calendars, and creative briefs
- Owning Instagram end-to-end (strategy, calendar, content creation)
- Partnering closely with the social video lead on TikTok strategy and the editorial strategist on broader content direction
- Building cross-functional relationships with creative, product, growth, scientific affairs, and regulatory teams to translate evidence-backed storytelling into social content
- Establishing performance metrics and optimizing channel performance
- Staying ahead of platform trends and social media best practices
The ideal candidate is a hands-on creator with excellent taste, passion for women's health, cultural fluency, and enthusiasm for emerging social platforms. You'll work in a collaborative environment where organic social is recognized as one of Ritual's strongest brand assets. The role is not a rebuild but an opportunity to elevate an already strong social presence with strategic vision and execution.
