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Pearl is the world's leading dental AI company, building software that helps dentists diagnose better and deliver superior patient care. The RevOps, Data and Analytics team sits at the center of how the company understands and grows the business.
You will be hired as Senior Manager of RevOps, Growth to support SMB Sales, Growth Marketing, and Brand Marketing. This role oversees the operations and analytics of the full funnel—from first paid click or organic session through to closed SMB deal. You will be the RevOps and analytics partner to three teams: Growth Marketing (demand gen, paid, SEO, lifecycle), Brand Marketing (awareness, content, events), and SMB Sales. You'll sit in their initiatives calls, not just field reporting requests. When Growth wants to shift spend between channels, you provide conversion and CAC data. When SMB Sales asks what lead sources drive high-quality deal conversions, you trace it to stage and source.
Key responsibilities include: overseeing Pearl's SMB growth funnel model end-to-end (session to lead, lead to demo, opportunity to closed won), reporting efficiency metrics (cost per lead, cost per meeting, cost per opportunity, CAC, payback by channel), monitoring funnel velocity alongside volume, maintaining a single source of truth for funnel definitions, quantifying volume leaks with recommendations, and forecasting inbound pipeline contribution against marketing spend and rep capacity.
You'll oversee lead source and attribution logic in HubSpot, monitor data flow between ad platforms, web analytics, HubSpot, and Snowflake, build and maintain HubSpot lists and workflows, audit data hygiene on marketing-sourced records, own sales distribution and lead routing in RevenueHero, define and maintain lead qualification and scoring criteria, monitor distribution health, govern the SMB pipeline and deal stage architecture, build automation that removes friction for reps, oversee HubSpot adoption and data quality for SMB Sales, and act as a thought partner to sales leadership on performance and conversion metrics.
The role manages two direct reports. You will set priorities for the team, decide what gets built versus deferred, and develop two people into stronger operators. The ideal candidate wants the analytical and strategic scope of growth and is still willing to build workflows in HubSpot when needed.
