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Willie's Remedy+ is a wellness lifestyle brand founded by Willie Nelson that creates premium THC-infused beverages and wellness products sold direct-to-consumer and through retail channels. The company has invested heavily in customer acquisition and is now focused on retention as the primary growth lever.
As Senior Manager of Retention & Lifecycle, you will own the complete post-purchase customer experience, including email, SMS, subscription management, and loyalty programs. You will inherit a newly launched loyalty program and drive its evolution and performance. You will manage subscription performance end-to-end—from onboarding through cancellation and winback campaigns—working closely with the CX lead to ensure customer feedback directly shapes retention strategy and messaging.
You report to the Director of Growth and own key metrics including monthly recurring revenue (MRR), churn rate, repeat purchase rate, and customer lifetime value (LTV). This is a strategic role that combines marketing execution, data-driven decision-making, and cross-functional collaboration. You will work with product, customer service, and growth teams to optimize the customer lifecycle and drive sustainable revenue growth through retention.
The company is open to remote work for candidates located in Pacific or Mountain time zones, offering flexibility while maintaining alignment with core business hours.
