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Checkout.com is a global fintech payments platform powering over 10 billion transactions yearly for more than one billion shoppers worldwide. Clients include eBay, Spotify, Klarna, Uber, and Sony. The company operates 20 offices across six continents with London as headquarters.
You will lead regional marketing strategy and execution for the MENA region, driving growth and scaling marketing operations as the company expands its merchant base and product portfolio. This is a high-impact leadership role reporting to both the MENA General Manager and Global Chief Marketing Officer.
Key Responsibilities:
- Develop and execute integrated go-to-market strategies aligned with regional and global business objectives, with focus on account-based marketing (ABM), field marketing, events, and PR
- Lead a team of two marketers, fostering a high-performance environment built on trust, ownership, and continuous development
- Manage and optimize the MENA marketing budget for maximum ROI, working closely with regional commercial leadership and global marketing peers
- Act as trusted partner to MENA GM, CMO, and executive stakeholders to drive regional marketing strategies and business outcomes
- Design cohesive regional marketing plans in collaboration with Commercial and Partnerships teams
- Oversee PR agency selection, performance, and accountability to strict KPIs; drive narrative control and market share of voice across English and Arabic media
- Stay abreast of market dynamics and industry trends to ensure marketing efforts align with global strategies and local preferences
- Measure performance, communicate results to stakeholders, and use insights to continuously optimize strategy and improve outcomes
- Build and maintain effective relationships across the organization and with external partners
The role emphasizes strategic thinking, cross-functional collaboration, and the ability to influence senior stakeholders. You will be expected to champion marketing collaboration globally while maintaining deep local market knowledge and execution excellence.
Requirements:
- Over a decade of strategic B2B enterprise marketing leadership experience, with demonstrated expertise in ABM marketing, events management, and PR
- Extensive experience in payments, fintech, or complex enterprise software sectors (highly desirable)
- Exceptional native-level proficiency in both English and Arabic (written and spoken); bilingual capability is essential for this role
- Deep knowledge of the MENA media ecosystem and proven experience selecting, steering, and holding PR agencies accountable to strict KPIs
- Track record of exceptional leadership and team management with ability to inspire and mentor marketing professionals and cross-functional partners
- Strong analytical skills and high proficiency in leveraging marketing technology tools for performance and ROI tracking
- Strategic thinking with proven ability to develop innovative marketing strategies, explore new approaches, and champion experimentation
- Excellent communication skills across all levels with ability to effectively convey complex ideas and influence buy-in from senior stakeholders
- Cross-functional collaboration skills with evidence of success in matrixed, global environments at scale
- Data-driven decision-making mindset with ability to turn insights into tangible actions
- Innovation mindset and genuine enthusiasm for dynamic teamwork
