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Nerdio is seeking a Senior Manager, MSP Demand Generation to own the demand generation strategy, channel mix, and funnel performance for the Managed Service Provider (MSP) segment. You will build and lead a small, high-impact team of three, defining how Nerdio reaches, converts, and expands MSP accounts through the right balance of new business, deal acceleration, and expansion activity.
This role owns MSP demand generation strategy, channel and promotional approach, and funnel efficiency, while partnering closely with the Integrated Marketing team, who own the campaign calendar execution. You will stay hands-on alongside your team, setting strategic direction while remaining close to execution.
Key responsibilities include:
**Team Leadership & Development**
- Lead, coach, and develop a team of three, setting clear goals and investing in their growth
- Foster a culture of accountability, ownership, and collaboration within the MSP demand gen function
**Demand Generation Strategy & Channel Ownership**
- Develop and implement comprehensive demand generation strategies for the MSP segment aligned with company goals and pipeline targets
- Identify target audiences and own the channel and promotional strategy to reach them effectively across the MSP buying journey
- Own funnel efficiency, ensuring the right mix of new business, deal acceleration, and expansion activities to drive pipeline and revenue growth
- Identify and apply AI and automation tools to scale demand gen execution and reporting, maximizing the impact of a lean team
- Stay current on MSP and industry trends, adjusting strategy and channel mix accordingly
- Partner closely with the Integrated Marketing team to translate demand gen strategy into executed campaigns
**Events & Field Marketing**
- Partner directly with the Events Marketing team to plan and execute MSP-focused field events, trade shows, user groups, and partner events that support pipeline goals
- Ensure event strategy is fully integrated with broader campaign themes and messaging
**Cross-Functional Alignment**
- Collaborate with Sales, Product, and other functions to ensure demand gen strategy supports broader business objectives
- Communicate results and recommendations to leadership
AI will be core to how you and your team work. You will be a hands-on user of Claude and other AI tools, using them to move faster in developing and executing demand generation plans, understanding performance, and optimizing performance.
About Nerdio: Founded in 2016, Nerdio simplifies the lives of IT professionals and maximizes their Microsoft cloud and end user computing investments. The company partners with enterprises and managed service providers worldwide to add value on top of native Microsoft technologies like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune. Nerdio is used in over 50 countries by more than 15,000 organizations. The company is Series C-funded and operates as a fast-moving, nimble organization.
**Requirements:**
- 7+ years of demand generation, marketing, or related experience, with at least 3 years in a leadership or management role
- Proven track record building and leading high-performing demand gen teams
- Deep expertise in demand generation strategy, channel marketing, and funnel optimization
- Experience in B2B SaaS, particularly in the enterprise or SMB segments
- Strong understanding of the MSP market, buyer personas, and buying journey (preferred)
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
- Hands-on experience with AI tools and a commitment to leveraging AI for productivity and insights
- Strong cross-functional collaboration skills, comfortable balancing strategic thinking with hands-on execution
- Excellent written and verbal communication skills; comfortable presenting results and recommendations to leadership
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
