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Airwallex is a unified payments and financial platform serving over 250,000 global businesses. You will be the first dedicated marketing hire for Brazil, building Airwallex's marketing presence from the ground up in one of Latin America's most dynamic cross-border commerce markets.
You will own all aspects of Brazil's marketing strategy and execution, reporting to the VP of Marketing for North America while collaborating across global teams. Key responsibilities include:
• Plan and execute local physical and hybrid events—C-level roundtables, networking dinners, customer workshops, trade shows, and industry conferences.
• Develop and execute the local content roadmap, including localized thought leadership, whitepapers, industry reports, and lead magnets that establish Airwallex as a market authority.
• Localize global messaging and campaigns for Brazilian businesses and decision-makers, tailored to local buying journeys.
• Build marketing programs around Brazil's cross-border commerce, international business, fintech, payments, and digital-business ecosystem.
• Develop high-quality Portuguese-language content, customer communications, and campaign experiences.
• Partner with the Brazil commercial organization to identify priority industries, customer segments, use cases, and local proof points.
• Build relationships with Brazilian fintech, technology, commerce, startup, and business communities.
• Own the regional marketing budget, ensuring efficient spend and measurable ROI.
• Define and track local marketing KPIs tied to pipeline, revenue, brand awareness, and customer acquisition.
• Act as Airwallex's marketing voice in Brazil, representing the brand at local events and with ecosystem partners.
• Develop sales enablement materials including battlecards, pitch decks, and competitive positioning documents.
• Monitor competitive landscape, regulatory developments, and market trends in Brazil's payments and fintech ecosystem.
You bring 8+ years of marketing experience with meaningful regional, country, growth, demand-generation, or field marketing experience. You have a strong track record of building programs from the ground up and delivering measurable outcomes. You excel at partnering with Sales, Partnerships, Product, and global teams, and you connect marketing activity directly to business outcomes including pipeline, revenue, and customer growth.
