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Salary: USD 90,000 - 110,000 / annual
Landline is building decentralized aviation infrastructure that extends airport services beyond traditional boundaries. The company operates Landline Portals and Regional Connect services, enabling passengers in smaller cities to clear security and check bags locally before seamlessly connecting to flights at hub airports. Landline partners with major airlines including American Airlines, Air Canada, and Delta, plus airports, TSA, CLEAR, and municipal partners across the U.S. and Canada.
The Senior Manager of Marketing & Branding will lead the marketing function through the company's next growth phase. This full-time, in-house role requires a marketing generalist who balances strategic brand positioning with hands-on execution of passenger acquisition, partnership development, and local market activation. Reporting to the Managing Director of Product & Marketing, you'll work cross-functionally to connect marketing strategy to broader company goals and own the marketing budget.
Key responsibilities include: developing and owning overall marketing and brand strategy for both Portals and Regional Connect; building a repeatable local marketing playbook for new route launches and executing it across digital, out-of-home, and earned media; leading passenger acquisition across Google, Meta, and other paid channels; building and managing local and regional partnerships, community relationships, and grassroots initiatives; serving as the primary contact for local partners (airports, municipalities, tourism boards); representing Landline with corporate marketing teams at airline partners on co-branded campaigns; building the internal case for marketing investment using data on acquisition and route performance; developing go-to-market plans for new routes, markets, and products; managing relationships with outside agencies and freelance resources; overseeing brand identity and creative standards across all passenger touchpoints; building the internal marketing function over time, including hiring junior support; managing the marketing budget across paid media, agencies, creative tools, and traditional advertising; and tracking, reporting on, and iterating against key metrics.
You bring 8–10 years of marketing experience with increasing responsibility, in-house brand marketing experience focused on customer acquisition and direct response, hands-on digital marketing experience (Google, Meta), partnership and grassroots marketing experience, and proven ability to market to localized geographies with city-by-city or market-by-market campaigns. You have experience developing marketing strategy for new products, market expansion, or route launches; managing outside agencies across creative and media including out-of-home and earned media/PR; a strategic mindset connecting marketing decisions to business goals; ability to build data-driven cases for marketing investment; comfort representing the company externally with corporate partners; and comfort operating with startup-to-established company resources and pace. Experience in travel, hospitality, or aviation is a strong plus, as is experience with service-based, locally-operated businesses.
