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Salary: USD 120,000 - 140,000 / annual
Ibotta is seeking a Senior Manager of Lifecycle Marketing to lead strategy and execution around how Ibotta Savers discover, engage with, and retain their relationship with the platform. This role sits at the heart of the D2C Marketing team and spans onboarding, engagement, retention, win-back, and bonus/rewards programming.
You will lead a team of lifecycle marketers responsible for designing and optimizing always-on and seasonal Saver journeys across email, push, in-app messaging, and SMS using Braze. Beyond campaign execution, you'll build the playbook for how Ibotta thinks about the entire Saver lifecycle—connecting evergreen programs, tentpole campaigns, and new product launches into one cohesive experience that drives activation, redemption, and long-term retention.
Key responsibilities include:
**Lifecycle Strategy & Journeys:** Own end-to-end Saver lifecycle strategy from onboarding through retention and win-back. Design and continuously optimize always-on journeys in Braze. Develop segmentation and personalization frameworks that deliver the right message at the right moment based on behavior, tenure, and value. Identify and address key drop-off points across the Saver journey.
**Bonus, Rewards & Tentpole Programming:** Lead lifecycle strategy for bonus and rewards programs, including evergreen bonuses and seasonal tentpoles (Thanksgiving, Back to School, holiday). Partner with Finance, Analytics, and Marketing Operations to plan and optimize lifecycle and bonus budgets. Own the lifecycle rewards programming calendar. Collaborate with Sales and Client teams to integrate brand and retailer partnerships into Saver-facing programs.
**Measurement, Experimentation & Team Leadership:** Define success metrics (activation, redemption, retention, reactivation, incrementality) and build reporting infrastructure. Champion a test-and-learn culture through rigorous A/B and holdout testing. Partner with Product, Engineering, and Data on lifecycle tooling and new product launches. Lead, coach, and develop a team of lifecycle marketers. Partner with Integrated, Creative, User Acquisition, and Care teams on coordinated multi-channel campaigns.
Ibotta is a leading performance marketing platform (NYSE: IBTA) allowing brands to deliver digital promotions to over 200 million consumers. The company is headquartered in Denver and is the largest tech IPO in history to come out of Colorado.
**Requirements:**
- 7–10 years of consumer marketing experience, with at least 4 years focused on lifecycle, CRM, or retention marketing
- 2+ years of experience managing and developing a team of marketers
- Proven track record building and scaling lifecycle programs that measurably improved activation, engagement, and retention
- Hands-on expertise with Braze or similar customer engagement platforms (Iterable, Salesforce Marketing Cloud)
- Experience managing incentive, bonus, loyalty, or rewards programs and their associated budgets
- Data-driven mindset with ability to define KPIs, design experiments, interpret results, and pivot quickly; comfort with Looker or similar BI tools
- Experience working with Product and Engineering partners on roadmaps, experimentation, and sprint cycles
- Excellent communicator who can rally cross-functional teams and present strategy to senior leadership
- Background in D2C, consumer apps, marketplaces, or loyalty/rewards products
- Bachelor's degree in Marketing, Business, or related field
