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Writer is an enterprise generative AI platform valued at $1.9B that helps leading companies like Mars, Marriott, Uber, and Vanguard build and deploy AI agents grounded in their company data. The company is seeking a Senior Manager of Lifecycle & Audience Marketing to own the end-to-end email and lifecycle marketing program.
In this hybrid role based in San Francisco, Chicago, Austin, New York City, or Seattle, you will report directly to the Director of Lifecycle Marketing and be responsible for strategy, audience development, and hands-on execution. Key responsibilities include:
- Own the complete email and lifecycle marketing program from strategy through measurement and optimization in HubSpot
- Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting independently
- Drive audience segmentation strategy using behavioral, account, intent, and engagement signals to deliver personalized experiences across complex enterprise buying journeys
- Support account-based GTM motions and partner cross-functionally with demand generation, ABM, content, product marketing, and sales teams
- Explore how AI can transform audience building, personalization, and email-driven customer journeys—experimenting beyond traditional lifecycle playbooks
- Establish reporting and measurement frameworks that connect lifecycle activity to engagement, pipeline, and revenue outcomes
This is a strategic yet highly hands-on role requiring both big-picture thinking and comfort getting into the tools to execute. You'll define lifecycle strategy while actively building campaigns, managing databases, and optimizing performance.
REQUIREMENTS:
- 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology
- Proven experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution
- Experience building lifecycle programs for complex enterprise buying journeys and account-based GTM motions
- Deep hands-on experience with HubSpot or comparable marketing automation platform; ability to independently build emails, lists, workflows, nurture programs, automation, and reporting
- Experience using person-level and account-level signals to inform segmentation, nurture, personalization, and lifecycle strategy
- Strong understanding of segmentation, personalization, behavioral triggers, and audience management
- Strong understanding of email fundamentals including deliverability, experimentation, frequency management, QA, and performance measurement
- Strong analytical instincts and ability to translate performance into clear decisions and program improvements
- Builder mentality—comfortable developing strategy and executing in tools
- Strong ownership and comfort operating in ambiguity
- Point of view on personalization and curiosity about how AI is changing email, audience strategy, and lifecycle marketing
About Writer
AI / Data / Infrastructure; SaaS / Enterprise Software — enterprise generative AI platform for business teams.
