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Salary: USD 148,900 - 232,700 / annual
ServiceNow is seeking a Senior Manager of Launch Program Management to lead the orchestration of the company's most strategic product launches and market activations. This role sits at the center of ServiceNow's Launch Office, partnering with leadership across Product & Solutions Marketing, Product Management, Brand, Digital, Communications, Sales Enablement, Field Marketing, Partner Marketing, and Executive Leadership to bring breakthrough AI innovations to market with speed and precision.
The role is 75% end-to-end launch program leadership, 10% portfolio and market activation management, and 15% executive stakeholder leadership and continuous improvement. You will lead planning and execution for Tier 1 and Tier 2 product launches, build integrated launch plans spanning multiple workstreams and dependencies, drive launch readiness reviews and executive checkpoints, and serve as the central orchestrator ensuring alignment and accountability across teams. You'll anticipate and mitigate risks, manage launch-day command center activities, and lead the planning and execution of ServiceNow's twice-annual product release customer presentations.
In the portfolio management dimension, you'll evaluate launch sequencing, timing, and resource requirements across the broader launch calendar, identify opportunities for coordinated market moments, and monitor portfolio health while surfacing risks to senior leadership. For executive stakeholder leadership, you'll develop executive-ready materials, dashboards, and recommendation packages, facilitate alignment across senior stakeholders in matrixed environments, and leverage AI tools to improve planning efficiency and decision-making.
This is not a traditional project management role. Success requires equal parts strategist, operator, problem solver, and conductor. You'll navigate ambiguity, manage competing priorities, anticipate risks, and maintain composure when timelines compress and stakes rise. The ideal candidate is energized by complexity, obsessed with execution excellence, and motivated by ownership. You thrive in fast-moving environments, enjoy solving difficult coordination challenges, and love being on the front line of ServiceNow's most important company moments.
REQUIREMENTS:
- 10+ years of experience leading complex marketing, product launch, program management, or business operations initiatives within enterprise technology organizations
- Proven success leading high-visibility product launches involving multiple cross-functional stakeholders and executive leadership teams
- Experience managing large-scale programs with numerous concurrent workstreams, dependencies, and competing priorities
- Demonstrated ability to deliver results in fast-moving environments with compressed timelines and evolving business needs
- Experience developing executive communications, launch readiness reviews, business updates, and leadership presentations
- Experience supporting large-scale customer events, major announcements, product launches, or strategic market moments
- Expert proficiency with Microsoft Loop, PowerPoint, Excel, and collaborative productivity platforms
- Strong proficiency with project and program management tools such as Workfront, Asana, Monday.com, Smartsheet, Wrike, or similar
- Experience leveraging AI to improve workflow efficiency, planning, content development, or operational execution
- Experience building executive dashboards, launch scorecards, and program reporting
- Strong analytical and organizational skills with the ability to synthesize large amounts of information into actionable insights
Core competencies include launch program leadership, program orchestration, portfolio thinking, executive presence, strategic agility, and stakeholder influence. Differentiating attributes include thriving in high-pressure environments, exceptional ownership and accountability, meticulous attention to detail combined with strategic vision, composure under pressure, AI-native mindset, relentless follow-through, and passion for bringing innovation to market.
