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Oura is seeking a Senior Manager of Healthcare & Ecosystem Partner Marketing to build and own the go-to-market strategy that turns partnerships into reach, adoption, and commercial impact. This is a strategic, highly visible role at the intersection of healthcare commercial, partnerships, brand, and product marketing.
You will own three primary areas:
1. Healthcare Partnership Go-To-Market: Own the market launch strategy for Oura's portfolio of third-party clinical and care integrations. While Product Marketing handles positioning, you will drive how it reaches market through joint campaign strategy, owned-channel activation, launch sequencing, and partner enablement. You'll translate product positioning into channel plans that drive discovery, enrollment, and sustained usage across both Oura-owned and partner channels. Build scalable go-to-market motions that support a growing healthcare partner roster without requiring bespoke effort for each launch.
2. Ecosystem Partner Marketing: Own partner-side campaigns that drive awareness and adoption across Oura's broader ecosystem partnerships. You'll manage co-branded campaigns, industry moments, partner channel activation, and joint audience reach. Focus on driving specific adoption behaviors—lab result uploads, diagnostic panel purchases, integration activation—through partner audiences and channels Oura cannot directly access. Identify high-impact partners, moments, and channels to inform investment decisions.
3. Tier 1 Strategic Partner Co-Marketing: Own co-marketing and adoption strategy for Oura's largest direct-to-consumer healthcare partners. Lead integrated co-marketing program development in partnership with Integrated Marketing, Brand, Lifecycle/CRM, Product Marketing, and Partnerships teams. Serve as the primary marketing partner for Tier 1 accounts, aligning internal and external stakeholders around shared objectives, timelines, and KPIs. Build repeatable motions that support a growing partner roster without linear headcount growth.
You will also partner closely with Product Marketing and Integrated Marketing to amplify healthcare product and partner launches, translating product narratives into partner and channel plans. Work across Product Marketing, Commercial Marketing, Brand, Lifecycle/CRM, Partnerships, Commercial, Clinical, Legal, and Regulatory teams to ensure alignment.
This role is ideal for someone who thrives in ambiguity, brings strong business judgment in a regulated category, and operates as a strategic connector across teams, partners, and functions.
