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Brightwheel is the largest and fastest-growing platform in early education, trusted by millions of educators and families. The company is backed by top-tier investors including Addition, Bessemer, Emerson Collective, and others, and has been recognized as a three-time Cloud 100 company.
In this role, you will independently lead multiple high-complexity, cross-functional go-to-market (GTM) initiatives that drive acquisition, adoption, expansion, and retention across Brightwheel's Education and Curriculum products. You will own priority Education GTM initiatives and new go-to-market motions end-to-end—from identifying opportunities and defining audiences and positioning through channel strategy, sales enablement, launch, and performance measurement.
Key responsibilities include:
- Identifying new growth opportunities using customer insights, performance data, and market trends, then developing strategy and business cases to bring them to market
- Partnering with Sales and Sales Enablement to build messaging, training, processes, and resources that help representatives effectively position and sell Education products
- Collaborating with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives supporting Education revenue goals
- Independently scoping and conducting quantitative and qualitative analyses to diagnose business problems, evaluate opportunities, and build business cases with Finance and Analytics
- Establishing operating rhythms, metrics, and systems—including AI-driven automation—that improve accountability and turn one-off wins into repeatable processes
- Monitoring initiative performance, troubleshooting issues, course-correcting when needed, and escalating risks with clear recommendations
- Communicating progress, insights, and recommendations clearly to working teams, senior leaders, and executive stakeholders
Requirements:
- 7+ years of experience in go-to-market strategy, growth, marketing, business operations, strategy and operations, or related function, preferably in high-growth or startup environments
- Demonstrated ability to lead multiple complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement
- Track record of independently determining how to achieve defined business goals with limited instruction and delivering measurable results
- Experience building and executing programs that drove meaningful improvements in revenue, conversion, acquisition, adoption, expansion, retention, or operational performance
- Strong ability to use quantitative and qualitative insights to structure complex problems and develop sound strategic recommendations
- Deep understanding of sales strategy, marketing execution, customer lifecycle management, ecommerce, or subscription-based business models
- Demonstrated ability to influence stakeholders across Sales, Finance, Marketing, Operations, and other functions without direct authority
- Capability to manage multiple complex initiatives simultaneously while creating clarity, securing alignment, and maintaining momentum
- Experience incorporating AI tools into workflows to increase personal efficiency and build more scalable, repeatable processes
Preferred qualifications:
- Track record of taking GTM initiatives from rough ideas to launched, measured programs with meaningful incremental revenue, customers, or adoption
- Experience building a GTM function, motion, or playbook from scratch rather than solely optimizing an established one
- Demonstrated habit of using AI to automate recurring workflows and create processes that run consistently without direct involvement
- Ability to adapt communication style and level of detail across audiences, from working sessions with sales representatives to strategy conversations with executives
- Customer-first mindset and enthusiasm for solving meaningful problems for educators, administrators, and families
