SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 150,000 - 180,000 / annual
Maven Clinic, the world's largest virtual clinic for women and families, is seeking a Senior Manager of GTM Narrative to own and evolve the company's go-to-market narrative strategy. This is a builder role at the intersection of strategy and execution, responsible for defining how Maven communicates its value to employers, health plans, clients, and members.
Key Responsibilities:
- Define and evolve Maven's core narrative, ensuring coherent storytelling that connects employer value and member experience
- Shape narrative for major company moments including product launches, strategic partnerships, and defining milestones
- Own narrative strategy for existing clients to drive stakeholder engagement and partnership expansion
- Maintain and evolve the primary corporate pitch deck, keeping it aligned with product strategy, clinical evidence, and competitive positioning
- Partner with Product Marketing to ensure product positioning lives within the broader company narrative
- Translate clinical research, outcomes data, and product capabilities into credible stories for executive buyers and clients
- Build and maintain a living narrative system including messaging hierarchy, core value propositions, and usage guidelines for cross-functional teams
- Establish feedback loops with Growth and field teams to understand what resonates in actual buyer and member conversations
The role reports to the Director of GTM Narrative within the Growth organization and works closely with Product Marketing, Communications, Clinical, and executive leadership.
You'll operate at the intersection of consulting-style systems thinking and editorial-quality writing, moving fluidly between strategic framework-building and high-quality written execution. The ideal candidate uses AI fluently as a research, thinking, and writing tool.
Requirements:
- 6-8+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
- Experience operating at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry
- Exceptional writing ability: can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members
- Systems thinking: builds narrative infrastructure, not one-off deliverables; comfortable working from data (outcomes studies, utilization rates, financial impact) to turn numbers into coherent arguments
- Proven ability to build positioning designed to win deals; understands narrative as a commercial instrument that drives growth
- Ability to influence cross-functional partners through clarity, credibility, and collaboration
- Fast learner with curiosity about healthcare, business, and clinical evidence
- Fluent use of AI and emerging technologies to accelerate research and scale narrative development
Strong candidates may also have:
- Background in management consulting combined with in-house operating experience
- Experience with go-to-market narrative at deal speed
- Experience in healthtech or regulated industries where rigor and accessibility coexist
- Track record of messaging work that moved real outcomes
- Experience building a function or practice from scratch
