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Rent the Runway is seeking a Senior Manager of Growth Marketing to lead the organic growth strategy across SEO, Answer Engine Optimization (AEO), App Store Optimization (ASO), and referral marketing. This role owns the full SEO program—from on-page optimization and keyword strategy to technical infrastructure and link building—ensuring competitive rankings and qualified search traffic. You will architect RTR's AEO strategy for next-generation AI-powered discovery platforms (ChatGPT, Google AI Overviews, Gemini, Claude) to position the brand as a primary source in emerging search landscapes. You'll drive organic app discoverability through ASO tactics including listing enhancements, keyword optimization, visual content improvements, and creative A/B testing to maximize iOS App Store visibility. Additionally, you will scale the referral marketing program through incentive structures, viral loops, and improved referral mechanics to transform customers into brand advocates. The role requires leading cross-functional partnerships with Site Merchandising, Product, Engineering, and Marketing teams to integrate SEO and AEO best practices across RTR's digital properties. You will build measurement frameworks, monitor program health, analyze performance data, and share insights with executives. Qualifications include 7+ years of hands-on SEO, growth marketing, or digital marketing experience; proficiency with SEO tools (Google Search Console, Bing Webmaster Tools, keyword research platforms); experience partnering with Product, Engineering, or UX/UI teams on technical SEO roadmaps; CMS proficiency (Contentful preferred); web analytics expertise (Looker or Heap preferred); and strong communication skills across business, marketing, engineering, and product teams. Bachelor's degree in Business, Marketing, or related field required.
