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Acronis, a global leader in cyber protection, is seeking a Senior Manager for E-Commerce Growth to own the e-commerce strategy and performance of two product stores. This is a high-impact, autonomous role for an experienced e-commerce leader who will drive online revenue growth through data-driven decision-making and cross-functional collaboration.
You will own the complete e-commerce growth strategy, roadmap, and KPIs (revenue, conversion rate, traffic, AOV, CAC, ROAS, LTV) for both stores. You'll develop ambitious annual and quarterly plans to exceed online revenue targets, identify opportunities and constraints across the e-commerce funnel, and translate them into a prioritized growth roadmap. You will proactively identify opportunities and move initiatives from idea to execution with limited direction.
Key responsibilities include owning conversion rate optimization strategy across both stores, analyzing customer journeys to identify friction points, developing and prioritizing A/B tests and experimentation programs, and partnering with Website, UX, Product, and Analytics teams to improve the buying experience. You'll establish a continuous test-and-learn culture focused on measurable improvements.
You will accelerate traffic and demand by partnering with SEO and Digital Media teams, developing a holistic view of media investment, organic traffic, customer intent, conversion, and revenue. You'll work with Marketing to ensure campaigns, promotions, and online experiences are aligned to maximize business results, focusing on traffic quality and channel performance.
As a key partner to Product Management, Marketing, SEO, Website, Digital Media, and Analytics, you'll translate product strategy, launches, packaging, pricing, and positioning into compelling online experiences. You'll influence priorities based on customer behavior and commercial opportunity, and bring the voice of the digital customer into cross-functional planning.
You will lead through influence in a matrixed global organization, building strong relationships and creating alignment around e-commerce priorities. You'll lead cross-functional initiatives from strategy through execution without direct authority, clearly articulate business cases and expected impact, and create accountability while maintaining collaborative partnerships.
You'll develop a rigorous, data-driven approach to e-commerce decision-making, combining quantitative performance data with customer insights. You'll build and maintain performance reporting that gives stakeholders clear visibility into growth and opportunities, and leverage emerging technologies, automation, personalization, experimentation, and AI to improve customer experiences.
REQUIREMENTS:
- 8+ years of experience in e-commerce, digital growth, digital marketing, product growth, or related discipline
- Experience managing Cleverbridge e-commerce platform
- Demonstrated success growing online revenue and improving e-commerce performance in complex, high-growth environments
- Proven experience owning an e-commerce strategy, revenue target, or significant portion of an online business
- Deep understanding of the digital commerce funnel (acquisition, merchandising, product discovery, conversion, checkout, customer retention)
- Strong track record in conversion rate optimization, experimentation, website optimization, and customer journey improvement
- Experience partnering closely with Product Management, Marketing, SEO, Website/UX, Digital Media, and Analytics teams
- Strong commercial and analytical skills with ability to connect customer behavior and digital performance to revenue outcomes
- Demonstrated ability to operate independently, establish priorities, make decisions, and drive execution with limited direction
- Proven ability to influence senior stakeholders and lead complex initiatives through cross-functional teams
- Strong project management skills and ability to manage multiple high-priority initiatives in fast-paced environment
- Excellent written and verbal communication skills with ability to turn complex data and analysis into clear business recommendations
- Experience with tools such as GA4, experimentation/CRO platforms, CMS and e-commerce platforms, SEO tools, and digital advertising platforms
- Experience with B2B SaaS, cybersecurity, technology, or another complex product category strongly preferred
- Experience using AI and emerging technologies to improve digital marketing or e-commerce performance is a plus
