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Siro is an AI-powered platform transforming field sales operations by automating admin work, providing real-time visibility to managers, and enabling executives to make data-driven decisions. The platform integrates with Salesforce and analyzes thousands of in-person sales conversations to surface insights and drive outcomes across organizations. Backed by $75M in funding from top-tier investors (Index, Fika, CRV, SignalFire), Siro serves leading brands in home improvement, retail, hospitality, and automotive, with a team drawn from Meta, McKinsey, Doordash, and Uber.
As Senior Manager of Demand Generation, you will scale qualified pipeline generation across Mid Market and Enterprise segments. Key responsibilities include:
• Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes
• Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) tailored for enterprise buyers and longer sales cycles
• Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage
• Collaborate closely with Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development
• Report performance metrics to executive leadership
This is a ground-floor leadership opportunity with the potential to build and eventually lead a demand generation team as the company scales. You will have significant influence on company strategy and resource allocation in a high-visibility role during a pivotal growth phase.
REQUIREMENTS:
• 6+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred) marketing to Enterprise+ companies
• Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes
• Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization
• Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership
• Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation
• Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)
