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Airwallex is a unified payments and financial platform serving over 250,000 global businesses. The company is valued at $11 billion and backed by leading investors including Sequoia, Visa, Mastercard, and others.
As Senior Manager, Customer Marketing, you will build and scale Airwallex's customer advocacy engine across the Americas. This is a hands-on, high-ownership role at the intersection of customer marketing, advocacy, content, product marketing, customer success, sales, and revenue operations.
Key responsibilities include:
- Build a scalable advocacy program and storytelling engine that turns satisfied customers into champions. Work cross-functionally to create repeatable programs from the ground up and weave customer proof points into external narratives.
- Own Airwallex's presence, performance, and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra in the Americas. Design review-generation campaigns and translate insights into company-level proposals.
- Manage the Customer Advisory Board for strategic customers, including member selection, executive sponsorship, communications, agendas, session planning, and follow-up.
- Launch and own the Americas customer newsletter, including audience segmentation, editorial planning, content development, distribution, and engagement reporting.
- Define and report on metrics including review performance, advocacy-influenced pipeline, reference usage, retention, expansion, and customer story engagement. Use insights to power strategic recommendations.
You'll work directly with customers and senior stakeholders, connecting customer enthusiasm to measurable outcomes such as pipeline velocity, win rates, retention, and expansion.
REQUIREMENTS:
Minimum qualifications:
- 4 to 6 years of experience in B2B SaaS or fintech customer marketing, product marketing, partner marketing, customer advocacy, lifecycle marketing, or related field
- Demonstrated experience building or scaling customer advocacy, customer reference, review, or customer marketing programs
- Proven track record running scaled G2 or other peer-review acquisition programs that improved review volume, ratings, visibility, domain scores, or category positioning
- Experience creating or managing customer-facing assets such as case studies, testimonials, customer videos, newsletters, webinars, or executive events
- Exceptional written and verbal communication skills, including ability to interview customers and turn complex experiences into compelling stories
- Ability to connect customer marketing initiatives to commercial outcomes such as pipeline velocity, win rates, sales-cycle acceleration, retention, or expansion
- Strong project management skills with ability to coordinate customers, vendors, approvals, and cross-functional stakeholders
- High agency, sound judgment, and comfort working in fast-moving, ambiguous, 0-to-1 environment
- Ability to work from Airwallex's San Francisco office in accordance with team's working model
Preferred qualifications:
- Experience in fintech, cross-border payments, expense management, financial infrastructure, or B2B SaaS
- Experience launching or managing a C-level Customer Advisory Board, executive council, CFO community, or similar senior customer forum
- Portfolio of compelling customer case studies, video testimonials, customer-led content, or other written and visual storytelling work
- Experience building customer reference libraries, advocacy communities, or searchable customer evidence repositories
- Familiarity with Salesforce, HubSpot, Gainsight, G2 Admin, marketing automation platforms, and reporting or analytics tools
