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Eucalyptus (now part of Hims & Hers) is a digital healthcare company focused on weight management and preventive health. The company operates Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalized nutrition, movement support, and clinician-led care. Eucalyptus operates across 5 markets (Australia, UK, Germany, Japan, Canada) and has received selective NICE endorsement for NHS services.
You will lead the Conversion and Lifecycle function for Hims Australia, owning how the platform converts and retains patients through its digital experience. This is a strategic and operational leadership role reporting directly to the General Manager, Hims Australia.
Key responsibilities include:
- Owning Hims' conversion, retention, and long-term value (LTV) strategy across quiz flows, onboarding, lifecycle journeys, and retention touchpoints
- Building, managing, and developing a high-performing team across CRO (conversion rate optimization), CRM, product strategy, and design
- Deeply understanding patient behavior through data analysis and direct patient engagement to identify friction points and opportunities
- Partnering with Engineering and Growth teams to deliver intuitive, trustworthy, high-converting digital experiences
- Establishing testing frameworks, prioritization logic, and reporting standards to focus effort on highest-leverage opportunities
- Owning conversion, retention, and LTV metrics; diagnosing performance shifts and making decisive trade-offs
You will shape how thousands of patients experience Hims at critical moments—from onboarding through ongoing engagement and retention—defining strategy and priorities that ensure clear, trustworthy, high-performing experiences.
REQUIREMENTS:
- 8+ years of experience across CRO, CRM, retention, or strategy in high-growth environments
- Experience owning both conversion and retention metrics at scale
- Strong analytical ability and comfort owning core commercial metrics
- Experience building and leading high-performing, cross-functional teams
- Experience launching and developing features that customers love
- Clear, structured communication with senior stakeholders
- High standards for craft, clarity, and execution
- Strategic thinking combined with hands-on leadership
- Deep care for building digital experiences that help people make confident healthcare decisions
